Market Intelligence Solutions helps a US Semiconductor Industry Client Enhance Sales and Realize Savings | Infiniti’s Success with Market Assessment and Competitor Analysis

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Market Intelligence Solutions for a US Semiconductor Company (Graphic: Business Wire)

“In recent years, semiconductor manufacturing companies in USA have been exposed to several predicaments including economic recession, security threats, and growing competition. Therefore, partnering with a market intelligence firm is often helpful to navigate new challenges and explore new market opportunities,” says a market research expert from Infiniti Research.

Engagement Overview:

The client is a well-known semiconductor manufacturing company. The client sought to understand the US semiconductor industry, and devise a commercialization strategy with an understanding of the potential for their products in this industry. They realized that with the lack of a detailed market assessment and competitor analysis, achieving a greater market share through effective market penetration would be difficult. Therefore, they approached the experts at Infiniti Research. Infiniti’s research experts used market intelligence solutions to assist the US semiconductor industry client by providing critical insights into the market and competitive landscape, as well as to devise strategies for customer acquisition.

Currently, for the US semiconductor industry the major challenges range from the declining labour pool to competition from new market entrants, but there is ample scope for improvement. Our market intelligence solutions help companies navigate challenges and explore growth opportunities. Contact us.

Our Approach:

• Market opportunity assessment to help comprehend the potential challenges, and identify the needs of the customers
• Market entry advisory solutions to help the client review macro and micro economic environments, identify barriers, compare offerings, and build strategies
• Market scanning and monitoring study to analyze the latest market trends and technological innovations in the US semiconductor industry
• Competitive intelligence and benchmarking to help evaluate the competitive landscape and analyze top companies in the US semiconductor industry.
• Risk assessment study to help the client evaluate all risks and take risk mitigation approaches before they affect the company’s growth.

Business impact of the market intelligence solution for the US semiconductor industry client:

Infiniti’s market intelligence solution helped the client gain detailed insights into the US semiconductor industry’s market demographics and develop an understanding of the attractiveness of market opportunities.

The US semiconductor industry client was also able to:

• Devise an effective market entry plan and partnership structure
• Develop a robust product commercialization strategy and enhance brand awareness
• Set up their production center and establish their foothold in the US semiconductor industry
• Realize savings of over $4.3 million, and enhance sales rate by 23%

The steadily growing US semiconductor industry poses several challenges that can hamper growth prospects. Request more info to learn how we can help US semiconductor industry companies identify potential barriers, compare competitor offerings, and review macro and microeconomic environments.

About Infiniti Research

Established in 2003, Infiniti Research, is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us

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