Keller Williams Realty announces KW SF Bay Area

Keller Williams Realty announces KW SF Bay Area, a new collective bringing together operations and agent communities from KW San Francisco, KW Peninsula Estates and The Cunningham Group’s (TCG) entire network of offices from Napa to Carmel. A long time in development, this strategic move is the answer to the evolving trends of the real estate industry, agent business mobility, and the widespread use of technology and data-driven communications. This change aligns with KW’s values and business model to put agents first, empowering agents’ ability to deliver greater value to buyers, sellers, and investors.

With nearly 400 real estate professionals serving San Francisco and San Mateo Counties, this new collective offers agents access to a broader network and geography of inventory. Offices will streamline operations, communications, marketing, and share more resources and referrals. Agents will see expanded earning, retention and profit sharing programs that open growth opportunities in this new world of virtual real estate transactions. Additionally, as part of The Cunningham Group (TCG) agents have affiliation with KW locations in Napa, Oakland, Alameda, Castro Valley, Los Gatos, Saratoga, Carmel, Brentwood, Santa Monica, Pacific Palisades, Newport Beach, and Oahu, as well as worldwide through Keller Williams International (KWRI).

Nicole Aissa will lead KW SF Bay Area and comes with decades of real estate experience launching some of Bay Area’s most successful real estate agents. “KW’s over 1 billion tech investment has mobilized new capabilities for agents to drive business, access training and support, and deepen agent-client relationships in this new era of real estate," says Nicole Aissa, Senior Executive Team Leader.

Supporting the change, KWRI has expanded its award-winning training, coaching and mentor programs through the expanded use of virtual platforms, the use of which was accelerated by the COVID-19 shelter-in-place (SIP) orders. Recently, Keller Williams teamed up with Facebook to offer agents BOLD Pivot, a digitally formatted version of its award-winning BOLD training platform. Over 25,000 agents from around the world have attended. “Our training programs have always been in high demand and now are accessible to more agents. In addition, this new network provides more connection to high performing coaches and mentors in the business,” says Anne Kennedy, Operating Partner.

KW offices are open and agents are conducting business by appointment in San Francisco on Monterey Blvd. and Lombard Street, in Burlingame, San Mateo, Napa, and Half Moon Bay.

About Keller Williams Realty International

Austin, Texas-based Keller Williams Realty International, the world's largest real estate franchise by agent count, has more than 975 offices and 186,000 associates. The franchise is also No. 1 in units and sales volume in the United States. In 2015, Keller Williams began its evolution into a technology company, now building the real estate platform that agents' buyers and sellers prefer. Since 1983, the company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders.

About The Cunningham Group (TCG)

Headquartered in Santa Monica, California The Cunningham Group (TCG) with regional partners has a network of over 1,700+ agents spanning California and Hawaii with combined sales volume of over $6.4 Billion. TCG offices in Northern California are a network of agents, internal operations, and buyer/seller services covering Napa to Newport Beach.

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