FSA Administrators, Clarity Benefit Solutions, Lists Three Areas that Brokers Can Sharpen their Focus on During Open Enrollment

NEW YORK, Aug. 23, 2018 /PRNewswire/ -- FSA administrators, Clarity Benefit Solutions, lists three areas that brokers can sharpen their focus on during open enrollment.

Everyone knows that open enrollment is an extremely busy time for brokers, with a majority of their time spent on educating their clients on available benefit options, trying to increase enrollment, and offering ongoing support after the open enrollment period has ended. However, this is also an opportune time for brokers to sharpen their focus, so they can realize more success. Here are three areas brokers can sharpen their focus on during open enrollment.

Fostering trust. During the open enrollment period, brokers should work to foster trust with their clients. They look to you to maintain compliance, share trends, deliver benefits information, and provide thorough follow-up. Always be transparent, reach out often, and be up-to-date on industry changes as they happen.

Staying relevant. Brokers must invest in themselves to remain successful. Attend seminars, conferences, and training sessions to sharpen skills and learn about up-and-coming benefit offerings. Voluntary benefits are evolving—such as the advent of wellness programs, wearables, and telemedicine—and there are always new cost-cutting strategies to learn and implement. Brokers may think they are too busy during open enrollment to seek additional education, but it is the perfect time because that information can be extremely helpful for brokers and their clients during the open enrollment process.

Being relatable. Today's workforce is a mixture of several generations. Brokers must adapt to each client. For example, when meeting with an older workforce, dressy attire is appropriate and appreciated. However, jeans and a casual shirt will be fine for clients who employ millennials and Gen Z. Language must be also tailored to each generation. It is the broker's job to get to know the client and realize the best ways deliver pertinent information during the critical open enrollment period. Being relatable goes together with building trust and remaining relevant. When put together, it is the complete package and will improve sales during open enrollment.

About Clarity Benefit Solutions: Clarity Benefit Solutions FSA Administration provides technology that makes the health insurance plan selection process fast, easy, and straightforward. For over two decades, we have provided clients with industry-leading technology, compliance, and exceptional customer service. Our offering is designed to save time and lower the costs of managing benefits while also promoting employee self-service and automated ACA compliance.

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SOURCE Clarity Benefit Solutions