Laird Superfood Announces New Organic Ground Coffee with Functional Mushrooms -- Rich and Bold to Supercharge Your Cup

SISTERS, Ore., May 19, 2020 /PRNewswire/ -- Laird Superfood, creator of plant-based superfood products, has added Dark Roast and Medium Roast Ground Coffee with Functional Mushrooms to its popular lineup of organic Peruvian coffees.

Laird Superfood's new coffee blend is infused with the extracts of three of Co-Founder Laird Hamilton's favorite organic functional mushrooms: Cordyceps, Chaga and Lion's Mane. Emerging science reports functional mushrooms may help support overall wellness.

Cordyceps:

• A mushroom that is loved by high-endurance performers of all genres, Cordyceps has been studied for its effects on the body's production of ATP.

Chaga:

• Considered the "King of Mushrooms," Chaga has been referred to as "Chaga Gold '' for its valuable properties. One of Laird's favorite mushrooms, it wouldn't be uncommon to find a pot of Chaga simmering on the back burner.

Lion's Mane:

• Lion's Mane is an edible mushroom native to North America, Europe, and Asia. Polysaccharides, specifically the beta-glucans, are what makes this mushroom (and others) special. Science is studying this mushroom for its potential effects on cognition and immune support.

The Peruvian Arabica coffee beans are grown at a high altitude of more than 4,000 feet so that with lower oxygen levels, the beans grow slower and denser. A dense bean provides a dynamic flavor profile.

"The organic coffee beans that we use are from a trusted Peruvian coffee grower in the Andes," said Laird Hamilton, big-wave surfer and Co-Founder of Laird Superfood. "The opportunity to go to the coffee farm and see how they grow the beans, how they harvest them, and how they dry them was an amazing experience. Each farmer farms by hand in this incredibly fertile environment high in the Andes. It proved to me why they are rated as the best beans in the world. They pair epically with the power of functional mushrooms to create a powerful morning cup. I don't know how you can grow better beans."

Laird Superfood's organic Ground Coffee with Functional Mushrooms delicious flavor takes a five-step process that ensures dynamic taste with lower acidity and more body:

• Hand-picked – Instead of bulk-collecting both ripe and unripe beans using machinery, hand-picked beans ensure appropriate ripeness.
• Wet-processed – Loosens the skins for gentle extraction and less damage to the beans.
• Carefully dried – Beans are carefully spread out and dried to ensure an even drying of every bean.
• Small-Batch Slow Roast – Prevents the beans from burning and aids in producing the best flavor profiles.
• Laird-Approved – "Cupping" is the final step. Samples of the beans are tested for varied temperatures and lengths of roast to find the perfect Laird-approved roast.

The Dark and Medium Roast Coffee with Functional Mushrooms is ground to a medium-fine to fine grind size of 906 μm – 860 μm – compatible with pour-overs, drip coffees, and espresso. To maintain the rich aroma and roast profile, Laird Superfood uses a proprietary inert gas packaging system that effectively removes unwanted oxygen from the bag. The system keeps flavor locked-in so each pot of coffee will taste as good as the next. To prepare, simply brew the coffee and add one of the popular Laird Superfood creamers for the perfect cup of joe.

About Laird Superfood
Laird Superfood, Inc. creates award-winning, plant-based superfood products that are both delicious and functional. The company's products are designed to naturally keep you fueled throughout your day. The company was co-founded in 2015 by the world's most prolific big-wave surfer, Laird Hamilton. His passion project to perfect his personal regimen grew into a dynamic, innovative brand with a mission to bring clean, simple, and thoughtfully formulated superfoods to the masses. As a rapidly growing company in the natural foods space, Laird Superfood's offerings are environmentally conscientious, responsibly tested, and made with real ingredients that everyone can feel good about. Laird Superfood products give you the fuel you need from sunrise to sunset. Shop all products online at lairdsuperfood.com and join the Laird Superfood community on social media for the latest news and daily doses of inspiration.

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SOURCE Laird Superfood