Will Efforts to Block Illegal Robocalls Negatively Impact Legitimate Businesses?

That means each year, hundreds of millions of legitimate calls are missed.

Metadata
Provider: 
Business Wire, Inc.Business Wire, Inc.
Retrieved on: 
Thursday, April 9, 2020
Information
Tags: 
Technology, Mobile, Wireless, Law enforcement, Emergency services, Consumer, Public policy, Government, Telecommunications, Software, Networks, Other Consumer, Internet, White House, Federal Government, Data management, Security, VoIP, Digital technology, Cloud infrastructure, Software, Computing, As a service, Software as a service, Software distribution, Software industry, Cloud computing
Geotags: 
NEW YORK, NEW JERSEY, United States, CARIBBEAN, South America, CENTRAL AMERICA
⚠generated by AI ↴
Summary
Key Points: 
  • That means each year, hundreds of millions of legitimate calls are missed.
  • This issue could impact multinational enterprises with caller IDs from colleagues overseas, customers or business partners not being accurately presented as verified.
  • In fact, more than 2 billion people count on our platforms each day to keep their networks, devices and applications connected.
  • Our cloud-based Software as a Service (SaaS) solutions span network and operations management, numbering, trusted communications and fraud prevention.


With illegal robocalls representing nearly half of all unwanted calls in 2019, the new Signature-based Handling of Asserted information using toKENs (SHAKEN) is helping to rebuild consumer confidence and trust in the U.S. by mitigating the impact of the criminals. However, as international calls will also pass through the SHAKEN service, overseas service providers need to be fully aware of the process to ensure their calls are properly authenticated and verified, and not inadvertently blocked due to lack of trust in the authentication information or lack of authentication altogether.

In order to ensure businesses are not disadvantaged by legitimate calls originating outside the U.S. being caught in the SHAKEN net, there is a need for authoritative guidelines for international service providers to ensure the rules for handling their calls are clearly understood.

A trusted partner in the global communications ecosystem, iconectiv has released a new market brief outlining the processes that international service providers need to follow as SHAKEN becomes more widely deployed. Implementing the correct behavior will help ensure that legitimate calls from international counterparts are successfully validated in the U.S.

Studies show that in the U.S., 76 percent of calls from an unidentified or unfamiliar number are left unanswered. That means each year, hundreds of millions of legitimate calls are missed. This issue could impact multinational enterprises with caller IDs from colleagues overseas, customers or business partners not being accurately presented as verified. The same is true of any overseas consumer calling the U.S. from their fixed or mobile line. There is also the scenario in which a call originates from a country that does not implement SHAKEN and terminates in a country that does.

“Ensuring trusted access to information and enabling its seamless exchange is essential in today’s connected world,” said Richard Jacowleff, CEO and President, iconectiv. “SHAKEN is delivering a strong foundation on which to rebuild trust in domestic communications. However, we are in a global economy with billions of international calls made daily, and geography cannot and should not be an obstacle that presents a barrier to business engagement.”

The iconectiv market brief sets out how the existing SHAKEN framework operates, considers points to consider for international traffic and outlines what can be done to ensure that legitimate calls from international callers are appropriately verified and displayed to the called party.

The full Cross-Border Verification Market Brief can be downloaded here.

About iconectiv

Your business and your customers need to access and exchange information simply, seamlessly and securely. iconectiv’s extensive experience in information services and its unmatched numbering intelligence helps you do just that. In fact, more than 2 billion people count on our platforms each day to keep their networks, devices and applications connected. Our cloud-based Software as a Service (SaaS) solutions span network and operations management, numbering, trusted communications and fraud prevention. For more information, visit www.iconectiv.com. Follow us on Twitter and LinkedIn.

Copyright: 
Copyright Business Wire 2020