Estrella Media Appoints Eddie León as EVP, Radio Programming

Estrella Media, Inc., a leading vertically integrated, multi-platform, Spanish-language media company in the U.S., announced today the appointment of radio veteran Eddie León, as executive vice president, Radio Programming effective immediately.

León, a 25-year radio industry veteran, will be responsible for overseeing programming at Estrella Media’s seventeen owned and operated radio stations across the U.S., including the widely popular Don Cheto Radio Network. He will work closely with radio programmers in various markets and oversee content, format selection and execution, as well as research. In addition, he will be responsible for setting creative strategy and direction for the radio division.

León is a renowned figure in Spanish-language radio broadcasting in the U.S. His career, which spans over 25 years, began in California’s central valley, namely Santa Maria, Bakersfield, Fresno, Stockton, Sacramento and Salinas. His successful performance in these markets led to his first big opportunity in 1997 as a Spanish language radio consultant for a newly created station in Chicago. He then continued his successful career as a consultant for Spanish language radio stations in Los Angeles.

León is originally from the state of Michoacan, Mexico but immigrated to the US in 1977. He studied broadcast journalism at California Polytechnic State University in San Luis Obispo, California.

About Estrella Media, Inc.

Estrella Media, Inc. is a leading vertically integrated, multi-platform, Spanish-language media company operating across top U.S. Hispanic markets. Producing over 2,500 hours annually of original TV programming at the Estrella Studios in Burbank, CA, the company is one of the largest U.S. producers of Spanish-language TV content. The company's EstrellaTV Network is distributed through owned and operated TV stations, TV network affiliates and related digital media properties. The EstrellaTV programming catalog, consisting of over 7,500 hours of original Spanish-language television programming, is one of the largest libraries of content produced in the U.S. for the U.S. Hispanic marketplace. Additionally, Estrella Media is one of the most prolific developers and producers of Spanish-language radio talent and programming. The company's Don Cheto Radio Network features one of the nation's most popular radio talents and its highly-rated radio programming formats are distributed through owned and operated radio stations, affiliated stations and related digital media properties. To learn more about Estrella Media and see company updates, please visit www.estrellamedia.com.

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