Kia Uses Big Game Ad To Shine Light On Issue Of Youth Homelessness

For every yard gained during the game Kia will donate $1,000 tothree charity partners dedicated to ending the issue of youth homelessness and transforming the lives of young people in need:Covenant House, Positive Tomorrows and StandUp For Kids.

Metadata

Provider:

PR Newswire

Retrieved on:

Tuesday, January 21, 2020

Information

Tags:

Hyundai Motor Group, Kia Motors, Cars, Economy of South Korea, Telluride, Motor vehicles, Sorento, StandUp for Kids, Mid-size cars, Sedans

Geotags:

California

Organisation:

KIA MOTORS AMERICA

Website:

http://www.kia.com

Summary

Key Points:

For every yard gained during the game Kia will donate $1,000 tothree charity partners dedicated to ending the issue of youth homelessness and transforming the lives of young people in need:Covenant House, Positive Tomorrows and StandUp For Kids.
Headquartered in Irvine, California, Kia Motors America has been the highest ranked mass market brand in initial quality for five consecutive years according to J.D.
*
For media information, including photography, visit www.kiamedia.com .To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert .
*The Telluride, Sorento and Optima (excluding Hybrid and Plug-In Hybrid) are assembled in the United States from U.S. and globally sourced parts.

Kia Uses Big Game Ad To Shine Light On Issue Of Youth Homelessness

IRVINE, Calif., Jan. 21, 2020 /PRNewswire/ -- This year, with more than 4.2 million young people experiencing homelessness in the U.S.¹, the car company known to "Give It Everything" will use its big game advertising platform to give back in a meaningful way. For every yard gained during the game Kia will donate $1,000 to three charity partners dedicated to ending the issue of youth homelessness and transforming the lives of young people in need: Covenant House, Positive Tomorrows and StandUp For Kids.

Kia Uses Big Game Ad to Shine Light on Issue of Youth Homelessness

Kia's "Yards Against Homelessness" initiative follows 2019's creation of the "Great Unknowns" Scholarship, which was established to identify students who embody Kia's "Give It Everything" spirit and help them pursue their academic goals.

#GiveItEverything

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America has been the highest ranked mass market brand in initial quality for five consecutive years according to J.D. Power¹, and is recognized as one of the 100 Best Global Brands by Interbrand. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and Optima (excluding Hybrid and Plug-In Hybrid) are assembled in the United States from U.S. and globally sourced parts.

¹covenanthouse.org/homeless-issues/homeless-children-in-america

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SOURCE Kia Motors America