Hogarth Worldwide Appoints Mauro Baz as First Americas Chief Marketing Officer

Hogarth Worldwide, a WPP company internationally known as the largest marketing implementation agency, today announced that it has appointed long-time executive Mauro Baz to the role of Chief Marketing Officer for the Americas, making him one of the youngest C-suite members within the organization’s portfolio of companies. As the fastest growing company inside the WPP Group, Hogarth has established itself as a revolutionary leader in the advertising industry, disrupting marketing implementation, production and localization across the globe, while continuing to expand its worldwide footprint.

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Hogarth Worldwide Chief Marketing Officer for the Americas, Mauro Baz (Photo: Business Wire)

Baz, who has been with the company for close to a decade, operates from Hogarth’s Miami hub, which supports the marketing initiatives for the North American and Latin American markets, bridging together blue-chip clients by offering efficiencies in marketing production, localization, adaptation and transcreation across regions, languages and cultures, allowing them to better increase speed-to-market and reduce costs. Baz’s promotion to CMO marks a strategic decision to target marketing towards a younger, more diverse demographic, appealing to the quickly changing dynamics of a digital-first landscape and an industry in constant change.

“Hogarth made a strategic decision to work with global companies and help them reshape the traditional production model by building custom solutions with embedded cost efficiencies for each of our clients,” said Baz, Hogarth’s first-ever Americas CMO. “What we are seeing today in the industry is nothing short of a new era and we have to be agile in order to offer real value at scale. For instance, by decoupling or offshoring production, we have the opportunity to bring significant efficiencies to our clients, especially when producing a high volume of content across regions and languages.”

Baz boasts 18 years of global experience in the advertising and marketing fields and has worked throughout his career to solidify partnerships with major companies including Nestle, Mattel, Johnson & Johnson and Unilever, among others. He joined Hogarth in 2009 and has since successfully helped to launch Hogarth’s Brazil and Mexico operations, and also established Hogarth’s Latin American-focused hub in Miami.

To learn more about Hogarth Worldwide and its services, visit https://www.hogarthww.com/.

About Hogarth Worldwide

Hogarth Worldwide is a WPP company and internationally known marketing implementation agency, producing advertising and other marketing communications for clients across all media and all languages. Hogarth’s production expertise coupled with its powerful workflow and asset management technology delivers quality, control and savings for global brands.

About WPP

WPP is a creative transformation company. We build better futures for our clients through an integrated offer of communications, experience, commerce and technology. For more information visit www.wpp.com

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