Global Cross-Platform and Mobile Advertising Industry

NEW YORK, Oct. 14, 2019 /PRNewswire/ --

Cross-Platform and Mobile Advertising market worldwide is projected to grow by US$260 Billion, driven by a compounded growth of 19.7%. Smartphones, one of the segments analyzed and sized in this study, displays the potential to grow at over 21.1%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$171.9 Billion by the year 2025, Smartphones will bring in healthy gains adding significant momentum to global growth.

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- Representing the developed world, the United States will maintain a 18.2% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$11.3 Billion to the region's size and clout in the next 5 to 6 years. Over US$9.7 Billion worth of projected demand in the region will come from Rest of Europe markets. In Japan, Smartphones will reach a market size of US$8.8 Billion by the close of the analysis period. As the world's second largest economy and the new game changer in global markets, China exhibits the potential to grow at 23.2% over the next couple of years and add approximately US$57.5 Billion in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific, Latin America and the Middle East. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

- Competitors identified in this market include among others, 4INFO, Inc.; AdColony, Inc.; Amobee, Inc.; Apple, Inc.; Facebook, Inc.; Google AdMob; InMobi; Microsoft Corporation; Verizon Communications, Inc.; Verizon Communications, Inc.



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I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
Global Competitor Market Shares
Cross-Platform and Mobile Advertising Competitor Market Share
Scenario Worldwide (in %): 2019 & 2028
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
Table 1: Cross-Platform and Mobile Advertising Global Market
Estimates and Forecasts in US$ Million by Region/Country:
2018-2025
Table 2: Cross-Platform and Mobile Advertising Market Share
Shift across Key Geographies Worldwide: 2019 VS 2025
Table 3: Smartphones (Platform) World Market by Region/Country
in US$ Million: 2018 to 2025
Table 4: Smartphones (Platform) Market Share Breakdown of
Worldwide Sales by Region/Country: 2019 VS 2025
Table 5: Tablets (Platform) Potential Growth Markets Worldwide
in US$ Million: 2018 to 2025
Table 6: Tablets (Platform) Market Sales Breakdown by
Region/Country in Percentage: 2019 VS 2025
Table 7: Desktops (Platform) Geographic Market Spread Worldwide
in US$ Million: 2018 to 2025
Table 8: Desktops (Platform) Market Share Distribution in
Percentage by Region/Country: 2019 VS 2025
Table 9: Smart Televisions (Platform) World Market Estimates
and Forecasts by Region/Country in US$ Million: 2018 to 2025
Table 10: Smart Televisions (Platform) Market Share Breakdown
by Region/Country: 2019 VS 2025
Table 11: Search (Type) World Market by Region/Country in US$
Million: 2018 to 2025
Table 12: Search (Type) Market Share Distribution in Percentage
by Region/Country: 2019 VS 2025
Table 13: Native Social (Type) World Market Estimates and
Forecasts in US$ Million by Region/Country: 2018 to 2025
Table 14: Native Social (Type) Market Percentage Share
Distribution by Region/Country: 2019 VS 2025
Table 15: Display (Type) Market Opportunity Analysis Worldwide
in US$ Million by Region/Country: 2018 to 2025
Table 16: Display (Type) Market Share Distribution in
Percentage by Region/Country: 2019 VS 2025
Table 17: Video (Type) World Market by Region/Country in US$
Million: 2018 to 2025
Table 18: Video (Type) Market Share Breakdown of Worldwide
Sales by Region/Country: 2019 VS 2025
Table 19: SMS (Type) Potential Growth Markets Worldwide in US$
Million: 2018 to 2025
Table 20: SMS (Type) Market Sales Breakdown by Region/Country
in Percentage: 2019 VS 2025
Table 21: Audio (Type) Geographic Market Spread Worldwide in
US$ Million: 2018 to 2025
Table 22: Audio (Type) Market Share Distribution in Percentage
by Region/Country: 2019 VS 2025

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS
UNITED STATES
Market Facts & Figures
US Cross-Platform and Mobile Advertising Market Share (in %) by
Company: 2019 & 2025
Table 23: Cross-Platform and Mobile Advertising Market in US$
Million in the United States by Platform: 2018-2025
Table 24: United States Cross-Platform and Mobile Advertising
Market Share Breakdown by Platform: 2019 VS 2025
Table 25: United States Cross-Platform and Mobile Advertising
Market Estimates and Projections in US$ Million by Type: 2018
to 2025
Table 26: United States Cross-Platform and Mobile Advertising
Market Share Breakdown by Type: 2019 VS 2025
CANADA
Table 27: Cross-Platform and Mobile Advertising Market Analysis
in Canada in US$ Million by Platform: 2018-2025
Table 28: Canadian Cross-Platform and Mobile Advertising Market
Share Breakdown by Platform: 2019 VS 2025
Table 29: Canadian Cross-Platform and Mobile Advertising Market
Estimates and Forecasts in US$ Million by Type: 2018 to 2025
Table 30: Cross-Platform and Mobile Advertising Market in
Canada: Percentage Share Breakdown of Sales by Type for 2019
and 2025
JAPAN
Table 31: Japanese Medium & Long-Term Outlook for
Cross-Platform and Mobile Advertising Market in US$ Million by
Platform: 2018-2025
Table 32: Japanese Cross-Platform and Mobile Advertising Market
Percentage Share Distribution by Platform: 2019 VS 2025
Table 33: Japanese Market for Cross-Platform and Mobile
Advertising: Annual Sales Estimates and Projections in US$
Million by Type for the Period 2018-2025
Table 34: Japanese Cross-Platform and Mobile Advertising Market
Share Analysis by Type: 2019 VS 2025
CHINA
Table 35: Cross-Platform and Mobile Advertising Market
Estimates and Forecasts in China in US$ Million by Platform:
2018-2025
Table 36: Cross-Platform and Mobile Advertising Market in
China: Percentage Share Analysis by Platform for 2019 and 2025
Table 37: Chinese Cross-Platform and Mobile Advertising Market
Growth Prospects in US$ Million by Type for the Period
2018-2025
Table 38: Chinese Cross-Platform and Mobile Advertising Market
by Type: Percentage Breakdown of Sales for 2019 and 2025
EUROPE
Market Facts & Figures
European Cross-Platform and Mobile Advertising Market:
Competitor Market Share Scenario (in %) for 2019 & 2025
Table 39: European Cross-Platform and Mobile Advertising Market
Demand Scenario in US$ Million by Region/Country: 2018-2025
Table 40: European Cross-Platform and Mobile Advertising Market
Share Shift by Region/Country: 2019 VS 2025
Table 41: European Cross-Platform and Mobile Advertising Market
Assessment in US$ Million by Platform: 2018-2025
Table 42: Cross-Platform and Mobile Advertising Market in
Europe: Percentage Breakdown of Sales by Platform for 2019 and
2025
Table 43: European Cross-Platform and Mobile Advertising Market
Estimates and Forecasts in US$ Million by Type: 2018-2025
Table 44: European Cross-Platform and Mobile Advertising Market
Share Breakdown by Type: 2019 VS 2025
FRANCE
Table 45: French Cross-Platform and Mobile Advertising Market
Estimates and Projections in US$ Million by Platform: 2018-2025
Table 46: French Cross-Platform and Mobile Advertising Market
Share Breakdown by Platform: 2019 VS 2025
Table 47: Cross-Platform and Mobile Advertising Market in
France by Type: Estimates and Projections in US$ Million for
the Period 2018-2025
Table 48: French Cross-Platform and Mobile Advertising Market
Share Analysis by Type: 2019 VS 2025
GERMANY
Table 49: German Cross-Platform and Mobile Advertising Latent
Demand Forecasts in US$ Million by Platform: 2018-2025
Table 50: German Cross-Platform and Mobile Advertising Market
Share Breakdown by Platform: 2019 VS 2025
Table 51: Cross-Platform and Mobile Advertising Market in
Germany: Recent Past, Current and Future Analysis in US$
Million by Type for the Period 2018-2025
Table 52: German Cross-Platform and Mobile Advertising Market
Share Breakdown by Type: 2019 VS 2025
ITALY
Table 53: Cross-Platform and Mobile Advertising Market
Estimates and Forecasts in Italy in US$ Million by Platform:
2018-2025
Table 54: Cross-Platform and Mobile Advertising Market in
Italy: Percentage Share Analysis by Platform for 2019 and 2025
Table 55: Italian Cross-Platform and Mobile Advertising Market
Growth Prospects in US$ Million by Type for the Period
2018-2025
Table 56: Italian Cross-Platform and Mobile Advertising Market
by Type: Percentage Breakdown of Sales for 2019 and 2025
UNITED KINGDOM
Table 57: United Kingdom Medium & Long-Term Outlook for
Cross-Platform and Mobile Advertising Market in US$ Million by
Platform: 2018-2025
Table 58: United Kingdom Cross-Platform and Mobile Advertising
Market Percentage Share Distribution by Platform: 2019 VS 2025
Table 59: United Kingdom Market for Cross-Platform and Mobile
Advertising: Annual Sales Estimates and Projections in US$
Million by Type for the Period 2018-2025
Table 60: United Kingdom Cross-Platform and Mobile Advertising
Market Share Analysis by Type: 2019 VS 2025
SPAIN
Table 61: Cross-Platform and Mobile Advertising Market Analysis
in Spain in US$ Million by Platform: 2018-2025
Table 62: Spanish Cross-Platform and Mobile Advertising Market
Share Breakdown by Platform: 2019 VS 2025
Table 63: Spanish Cross-Platform and Mobile Advertising Market
Estimates and Forecasts in US$ Million by Type: 2018 to 2025
Table 64: Cross-Platform and Mobile Advertising Market in
Spain: Percentage Share Breakdown of Sales by Type for 2019 and
2025
RUSSIA
Table 65: Cross-Platform and Mobile Advertising Market in US$
Million in Russia by Platform: 2018-2025
Table 66: Russian Cross-Platform and Mobile Advertising Market
Share Breakdown by Platform: 2019 VS 2025
Table 67: Russian Cross-Platform and Mobile Advertising Market
Estimates and Projections in US$ Million by Type: 2018 to 2025
Table 68: Russian Cross-Platform and Mobile Advertising Market
Share Breakdown by Type: 2019 VS 2025
REST OF EUROPE
Table 69: Rest of Europe Cross-Platform and Mobile Advertising
Market Assessment in US$ Million by Platform: 2018-2025
Table 70: Cross-Platform and Mobile Advertising Market in Rest
of Europe: Percentage Breakdown of Sales by Platform for 2019
and 2025
Table 71: Rest of Europe Cross-Platform and Mobile Advertising
Market Estimates and Forecasts in US$ Million by Type:
2018-2025
Table 72: Rest of Europe Cross-Platform and Mobile Advertising
Market Share Breakdown by Type: 2019 VS 2025
ASIA-PACIFIC
Table 73: Asia-Pacific Cross-Platform and Mobile Advertising
Market Estimates and Forecasts in US$ Million by
Region/Country: 2018-2025
Table 74: Asia-Pacific Cross-Platform and Mobile Advertising
Market Share Analysis by Region/Country: 2019 VS 2025
Table 75: Asia-Pacific Cross-Platform and Mobile Advertising
Market Estimates and Projections in US$ Million by Platform:
2018-2025
Table 76: Asia-Pacific Cross-Platform and Mobile Advertising
Historic Market Analysis in US$ Million by Platform: 2019 VS
2025
Table 77: Cross-Platform and Mobile Advertising Market in
Asia-Pacific by Type: Estimates and Projections in US$ Million
for the Period 2018-2025
Table 78: Asia-Pacific Cross-Platform and Mobile Advertising
Market Share Analysis by Type: 2019 VS 2025
AUSTRALIA
Table 79: Australian Cross-Platform and Mobile Advertising
Latent Demand Forecasts in US$ Million by Platform: 2018-2025
Table 80: Australian Cross-Platform and Mobile Advertising
Market Share Breakdown by Platform: 2019 VS 2025
Table 81: Cross-Platform and Mobile Advertising Market in
Australia: Recent Past, Current and Future Analysis in US$
Million by Type for the Period 2018-2025
Table 82: Australian Cross-Platform and Mobile Advertising
Market Share Breakdown by Type: 2019 VS 2025
INDIA
Table 83: Cross-Platform and Mobile Advertising Market Analysis
in India in US$ Million by Platform: 2018-2025
Table 84: Indian Cross-Platform and Mobile Advertising Market
Share Breakdown by Platform: 2019 VS 2025
Table 85: Indian Cross-Platform and Mobile Advertising Market
Estimates and Forecasts in US$ Million by Type: 2018 to 2025
Table 86: Cross-Platform and Mobile Advertising Market in
India: Percentage Share Breakdown of Sales by Type for 2019 and
2025
SOUTH KOREA
Table 87: Cross-Platform and Mobile Advertising Market in South
Korea: Recent Past, Current and Future Analysis in US$ Million
by Platform for the Period 2018-2025
Table 88: Cross-Platform and Mobile Advertising Market Share
Distribution in South Korea by Platform: 2019 VS 2025
Table 89: Cross-Platform and Mobile Advertising Market in South
Korea: Recent Past, Current and Future Analysis in US$ Million
by Type for the Period 2018-2025
Table 90: Cross-Platform and Mobile Advertising Market Share
Distribution in South Korea by Type: 2019 VS 2025
REST OF ASIA-PACIFIC
Table 91: Rest of Asia-Pacific Medium & Long-Term Outlook for
Cross-Platform and Mobile Advertising Market in US$ Million by
Platform: 2018-2025
Table 92: Rest of Asia-Pacific Cross-Platform and Mobile
Advertising Market Percentage Share Distribution by Platform:
2019 VS 2025
Table 93: Rest of Asia-Pacific Market for Cross-Platform and
Mobile Advertising: Annual Sales Estimates and Projections in
US$ Million by Type for the Period 2018-2025
Table 94: Rest of Asia-Pacific Cross-Platform and Mobile
Advertising Market Share Analysis by Type: 2019 VS 2025
LATIN AMERICA
Table 95: Latin American Cross-Platform and Mobile Advertising
Market Trends by Region/Country in US$ Million: 2018-2025
Table 96: Latin American Cross-Platform and Mobile Advertising
Market Percentage Breakdown of Sales by Region/Country: 2019
and 2025
Table 97: Cross-Platform and Mobile Advertising Market
Estimates and Forecasts in Latin America in US$ Million by
Platform: 2018-2025
Table 98: Cross-Platform and Mobile Advertising Market in Latin
America : Percentage Analysis by Platform for 2019 and 2025
Table 99: Latin American Cross-Platform and Mobile Advertising
Market Growth Prospects in US$ Million by Type for the Period
2018-2025
Table 100: Latin American Cross-Platform and Mobile Advertising
Market by Type: Percentage Breakdown of Sales for 2019 and
2025
ARGENTINA
Table 101: Argentinean Cross-Platform and Mobile Advertising
Market Assessment in US$ Million by Platform: 2018-2025
Table 102: Cross-Platform and Mobile Advertising Market in
Argentina: Percentage Breakdown of Sales by Platform for 2019
and 2025
Table 103: Argentinean Cross-Platform and Mobile Advertising
Market Estimates and Forecasts in US$ Million by Type:
2018-2025
Table 104: Argentinean Cross-Platform and Mobile Advertising
Market Share Breakdown by Type: 2019 VS 2025
BRAZIL
Table 105: Brazilian Cross-Platform and Mobile Advertising
Market Estimates and Projections in US$ Million by Platform:
2018-2025
Table 106: Brazilian Cross-Platform and Mobile Advertising
Market Share Breakdown by Platform: 2019 VS 2025
Table 107: Cross-Platform and Mobile Advertising Market in
Brazil by Type: Estimates and Projections in US$ Million for
the Period 2018-2025
Table 108: Brazilian Cross-Platform and Mobile Advertising
Market Share Analysis by Type: 2019 VS 2025
MEXICO
Table 109: Mexican Cross-Platform and Mobile Advertising Latent
Demand Forecasts in US$ Million by Platform: 2018-2025
Table 110: Mexican Cross-Platform and Mobile Advertising Market
Share Breakdown by Platform: 2019 VS 2025
Table 111: Cross-Platform and Mobile Advertising Market in
Mexico: Recent Past, Current and Future Analysis in US$ Million
by Type for the Period 2018-2025
Table 112: Mexican Cross-Platform and Mobile Advertising Market
Share Breakdown by Type: 2019 VS 2025
REST OF LATIN AMERICA
Table 113: Cross-Platform and Mobile Advertising Market in US$
Million in Rest of Latin America by Platform: 2018-2025
Table 114: Rest of Latin America Cross-Platform and Mobile
Advertising Market Share Breakdown by Platform: 2019 VS 2025
Table 115: Rest of Latin America Cross-Platform and Mobile
Advertising Market Estimates and Projections in US$ Million by
Type: 2018 to 2025
Table 116: Rest of Latin America Cross-Platform and Mobile
Advertising Market Share Breakdown by Type: 2019 VS 2025
MIDDLE EAST
Table 117: The Middle East Cross-Platform and Mobile
Advertising Market Estimates and Forecasts in US$ Million by
Region/Country: 2018-2025
Table 118: The Middle East Cross-Platform and Mobile
Advertising Market Share Breakdown by Region/Country: 2019 and
2025
Table 119: The Middle East Cross-Platform and Mobile
Advertising Market Analysis in US$ Million by Platform:
2018-2025
Table 120: The Middle East Cross-Platform and Mobile
Advertising Market Share Breakdown by Platform: 2019 VS 2025
Table 121: The Middle East Cross-Platform and Mobile
Advertising Market Estimates and Forecasts in US$ Million by
Type: 2018 to 2025
Table 122: Cross-Platform and Mobile Advertising Market in the
Middle East: Percentage Share Breakdown of Sales by Type for
2019 and 2025
IRAN
Table 123: Iranian Medium & Long-Term Outlook for
Cross-Platform and Mobile Advertising Market in US$ Million by
Platform: 2018-2025
Table 124: Iranian Cross-Platform and Mobile Advertising Market
Percentage Share Distribution by Platform: 2019 VS 2025
Table 125: Iranian Market for Cross-Platform and Mobile
Advertising: Annual Sales Estimates and Projections in US$
Million by Type for the Period 2018-2025
Table 126: Iranian Cross-Platform and Mobile Advertising Market
Share Analysis by Type: 2019 VS 2025
ISRAEL
Table 127: Israeli Cross-Platform and Mobile Advertising Market
Assessment in US$ Million by Platform: 2018-2025
Table 128: Cross-Platform and Mobile Advertising Market in
Israel: Percentage Breakdown of Sales by Platform for 2019 and
2025
Table 129: Israeli Cross-Platform and Mobile Advertising Market
Estimates and Forecasts in US$ Million by Type: 2018-2025
Table 130: Israeli Cross-Platform and Mobile Advertising Market
Share Breakdown by Type: 2019 VS 2025
SAUDI ARABIA
Table 131: Cross-Platform and Mobile Advertising Market
Estimates and Forecasts in Saudi Arabia in US$ Million by
Platform: 2018-2025
Table 132: Cross-Platform and Mobile Advertising Market in
Saudi Arabia: Percentage Share Analysis by Platform for 2019
and 2025
Table 133: Saudi Arabian Cross-Platform and Mobile Advertising
Market Growth Prospects in US$ Million by Type for the Period
2018-2025
Table 134: Saudi Arabian Cross-Platform and Mobile Advertising
Market by Type: Percentage Breakdown of Sales for 2019 and 2025
UNITED ARAB EMIRATES
Table 135: Cross-Platform and Mobile Advertising Market in the
United Arab Emirates: Recent Past, Current and Future Analysis
in US$ Million by Platform for the Period 2018-2025
Table 136: Cross-Platform and Mobile Advertising Market Share
Distribution in United Arab Emirates by Platform: 2019 VS 2025
Table 137: Cross-Platform and Mobile Advertising Market in the
United Arab Emirates: Recent Past, Current and Future Analysis
in US$ Million by Type for the Period 2018-2025
Table 138: Cross-Platform and Mobile Advertising Market Share
Distribution in United Arab Emirates by Type: 2019 VS 2025
REST OF MIDDLE EAST
Table 139: Rest of Middle East Cross-Platform and Mobile
Advertising Latent Demand Forecasts in US$ Million by Platform:
2018-2025
Table 140: Rest of Middle East Cross-Platform and Mobile
Advertising Market Share Breakdown by Platform: 2019 VS 2025
Table 141: Cross-Platform and Mobile Advertising Market in Rest
of Middle East: Recent Past, Current and Future Analysis in US$
Million by Type for the Period 2018-2025
Table 142: Rest of Middle East Cross-Platform and Mobile
Advertising Market Share Breakdown by Type: 2019 VS 2025
AFRICA
Table 143: Cross-Platform and Mobile Advertising Market in US$
Million in Africa by Platform: 2018-2025
Table 144: African Cross-Platform and Mobile Advertising Market
Share Breakdown by Platform: 2019 VS 2025
Table 145: African Cross-Platform and Mobile Advertising Market
Estimates and Projections in US$ Million by Type: 2018 to 2025
Table 146: African Cross-Platform and Mobile Advertising Market
Share Breakdown by Type: 2019 VS 2025

IV. COMPETITION

4INFO
ADCOLONY, INC.
AMOBEE, INC.
APPLE, INC.
FACEBOOK, INC.
GOOGLE ADMOB
INMOBI PTE
MICROSOFT CORPORATION
VERIZON COMMUNICATIONS, INC.

V. CURATED RESEARCH
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