Cardlytics to Discuss the Value of Omni Consumers and Performance Marketing at Advertising Week in New York

Cardlytics will share insights on critical topics for brand and retail marketerssuch as the inherent value of the omni consumer and merging passion and performance marketing to drive revenue growth.

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Business Wire, Inc.
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Thursday, September 19, 2019
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Public relations, Investor relations, Marketing, Banking, Advertising, Communications, Professional services, Market economics), Microeconomics, Marketing, Product management, Brand
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NEW YORK, GEORGIA, United States
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CARDLYTICS
Summary
Key Points: 
  • Cardlytics will share insights on critical topics for brand and retail marketerssuch as the inherent value of the omni consumer and merging passion and performance marketing to drive revenue growth.
  • The group will discuss why brands must marry passion and performance marketing to generate happy customers and drive real business outcomes.
  • The panel will discuss the value omni customers bring to any business, as well as how to build a successful omni strategy.
  • Advertising Week always inspires, celebrates great industry work, and highlights what marketers need to know to grow their business, says Cardlytics CMO, Dani Cushion.


Cardlytics, Inc., (Nasdaq:CDLX), a purchase intelligence platform that helps make marketing more relevant and measurable, will join key executives from Lowe’s, Gap, and Advance Auto Parts on-stage at Advertising Week New York, September 23-26. Cardlytics will share insights on critical topics for brand and retail marketers—such as the inherent value of the omni consumer and merging passion and performance marketing to drive revenue growth.

Key presentations and events include:

  • Omni Customer is the New Omni Channel: Dani Cushion, Cardlytics’ Chief Marketing Officer, will moderate this seminar with executives from Lowe’s and Advance Auto Parts on Monday, September 23, at 1:30 p.m. on the Insight Drivers Stage. The panel will discuss the value omni customers bring to any business, as well as how to build a successful omni strategy.
  • Nasdaq MarketSite Closing Bell Ceremony: Cardlytics will celebrate the start of Advertising Week by ringing the closing bell on Monday, September 23, at 4:00 p.m. at the Nasdaq MarketSite in Times Square.
  • Brand Innovators Fireside Chat: Dani Cushion, Cardlytics’ Chief Marketing Officer, will host the Chief Marketing Officer from Gap in a fireside chat on Wednesday, September 25, at 11:30 a.m. as part of Brand Innovators’ Women in Brand Marketing event.

“Advertising Week always inspires, celebrates great industry work, and highlights what marketers need to know to grow their business,” says Cardlytics CMO, Dani Cushion. “As a native advertising platform with a view into $2.8 trillion in annual spend, we help our partners understand and act on consumer shopping trends. We look forward to discussing these trends and how we’re collaborating with advertisers to solve their biggest challenges.”

For more information on Advertising Week New York, visit www.newyork.advertisingweek.com.

About Cardlytics

Cardlytics (NASDAQ:CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.

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Copyright Business Wire 2019