Old Navy’s Rockstar Jeans Reach Celebrity Status with a Star of Recognition on the Hollywood Walk of Fame

Old Navy’s Rockstar Jeans are officially super stars. The Hollywood Chamber of Commerce partnered with Old Navy to honor the world-famous denim with a Star of Recognition on the Hollywood Walk of Fame. Worn and loved by countless celebrities and millions of customers, the Rockstar jean has officially cemented itself as an icon.

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Old Navy’s Rockstar Jeans Reach Celebrity Status with a Star of Recognition on the Hollywood Walk of Fame (Photo: Business Wire)

The icon was born in 2012 when Old Navy launched its now-famous Rockstar Jean. The style quickly became the brand's best-selling denim, and today is a customer and celebrity favorite. Available in 39 sizes and three flattering rises, Rockstar Denim is built for every body, with universally flattering features including perfectly placed pockets, curve-hugging fabric and a contoured waistband. With 40,000 pairs sold every day and over 36,000 five-star reviews, the Rockstar jean is a fan favorite.

On Wednesday morning, September 18, the Rockstar jeans were honored during an induction ceremony on Hollywood Boulevard. Chloe and Halle Bailey, the rock star sisters of R&B singing and songwriting duo Chloe x Halle, attended the ceremony in support of this landmark celebration. Fans across the country can experience behind-the-scenes content from the Hollywood Star ceremony by following @oldnavy on Facebook, Instagram and Twitter.

To further celebrate the Hollywood Star honor and beloved denim style, Old Navy invites everyone to feel like a Rockstar on its self-proclaimed National Rockstar Day on Saturday, September 21. With Rockstar Jeans at their lowest price of the year, starting at just $15¹, this is Old Navy’s biggest sale² on its cult favorite denim. Visit your local Old Navy store or visit www.oldnavy.com on September 21 to shop the epic one-day-only sale.

About Old Navy

Old Navy is a global apparel and accessories brand that makes current American essentials accessible to every family. Originated in 1994, the brand celebrates the democracy of style through on-trend, playfully optimistic, affordable and high quality product. A division of San Francisco-based Gap Inc. (NYSE: GPS), Old Navy brings a fun, energizing shopping environment to its customers in more than 1,100 stores around the world. For more information, please visit www.oldnavy.com.

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¹ Rockstar denim pricing begins at USD $15 for women, USD $10 for girls; select styles only.

² Offer valid in the US and Canada on 9/21 only, in-stores and online, while supplies last.

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