Nearly half of all members surveyed report that public social media sites are the worst way to engage and least effective.
AUSTIN, Texas, August 13, 2019 /PRNewswire-PRWeb/ -- Personify, Inc. ("Personify"), the market-leading provider of technology solutions for associations, nonprofits and corporations, today released findings from its new research, Member Experience 2.0, on association professions and the future of multichannel and omnichannel engagement that was conducted in July 2019 with more than 300 members in the United States.
Key findings from the research include that:
- While members of all ages and groups value membership, 43% of survey respondents say associations seem out of touch and nearly a third do not understand the benefits.
- Respondents expressed a preference for digital engagement channels with younger members more likely to choose digital channels over print (73% for Gen Z, 64% of Millennials).
- Across all groups, members report that email is the best way to reach them with a large majority (82%) of those surveyed ranking email first or second.
- Nearly half of all members surveyed report that public social media sites are the worst way to engage and least effective.
- The phone was ranked as #1 and #2 as the channel of choice by 46% of those surveyed. Overall, 45% of members told us they "liked" or "loved" receiving a phone call from their association, with 51% showing the same level of appreciation for text messages.
- A majority of all members surveyed (52%) indicated events were "very valuable" in making them feel engaged with their association. This number was significantly higher with African-American members reporting events were valuable in terms of engagement (75%, +23 percentage points higher than average), and LGBTQ members sharing the same sentiment (62%).
An upcoming webinar, hosted by Personify will dive deeper into the findings of this research and share how association leaders can apply these findings to their organizations.
In addition to the new research, Personify announced the recent release of its Wild Apricot member management software at the 2019 ASAE Annual Meeting & Exposition conference. The latest version introduces new features and an updated look and feel for the user interface.
Recognized by Capterra as the leader in member management software for the past six years, the latest additions to the Wild Apricot solution will help streamline the member experience and include two new payment features for Wild Apricot Payments allowing users to activate recurring donations and simplify the checkout process. Additionally, Wild Apricot users will experience a new modernized look that is unified under the Personify product portfolio.
"Helping organizations better connect and engage with members is at the core of what we do," says Eric Thurston, President and CEO of Personify. "We're proud to bring new features to the Wild Apricot solution to help associations and nonprofits provide a seamless user experience, and we continue to innovate, creating tools designed to meet the needs of today's organizations."
Association professionals experienced Personify's new capabilities and learned about the Member Experience 2.0 research during the 2019 ASAE Annual Meeting & Exposition that took place August 10-13 in Columbus, Ohio.
To learn more about Personify's solutions for associations, charities and corporations, visit, http://www.personifycorp.com.
Personify is the market-leading Constituent Management and Engagement (CME) platform that empowers organizations to better engage their constituents, maximize revenue and optimize operations. For over 20 years, Personify has served as the technology foundation for a diverse group of organizations including associations, nonprofits, event professionals, YMCAs and JCCs. For more information, visit https://personifycorp.com/