TechStyle Fashion Group Appoints Laura Joukovski to President of Global Fashion Brands

TechStyle Fashion Group, the global fashion retailer known for its membership-based digital brands Fabletics, Savage X Fenty, JustFab, ShoeDazzle and FabKids, announced today the appointment of Laura Joukovski to President of Global Fashion Brands. Laura steps into the role after serving as Chief Media Officer of TechStyle Fashion Group.

As President of Global Fashion Brands Laura will be leading three brands under the TechStyle Fashion Group portfolio: JustFab, ShoeDazzle and FabKids. In addition to leading these three brands, Joukovski will continue overseeing all global media and customer acquisition strategies across TechStyle’s portfolio.

“Laura’s success at TechStyle Fashion Group is rooted in her ability to perfectly blend the art of creative marketing with the science of return on investment. That combination has proven to be a winning formula across our brands, resulting in continued growth since she joined the company,” said Adam Goldenberg, Co-Founder and Co-CEO. “I’m delighted to recognize her success in this new role and I am confident our Global Fashion Brands will benefit significantly from her leadership.”

“Working alongside my TechStyle colleagues to grow our incredible brands has been the highlight of my career! I am eager to step into this new role at such an exciting time for the business, as we continue using a balanced mix of data and empathy to deliver brands that truly resonate with today’s modern consumer.”

In her six years with TechStyle Fashion Group, Joukovski has held management roles of increasing responsibility, including Chief Operating Officer of FabKids, General Manager of Fabletics, and Senior Vice President of Global Media and Analytics. Joukovski most recently served as Chief Media Officer, during which time she oversaw a global customer acquisition budget of $125M across TechStyle’s portfolio of brands.

Joukovski has played a key role in the development of TechStyle’s Expert Services group, having built the company’s data-driven media buying and global analytics architecture. Joukovski joined TechStyle following the company’s acquisition of FabKids, where she was on the founding team and served as Chief Operating Officer and Chief Financial Officer. Joukovski began her career as a consultant at Booz Allen Hamilton, before joining Levi Strauss & Co as Director of Supply Chain Financial Planning & Analysis. She also served as Chief Operating Officer for Tea Collection, a children’s apparel company.

ABOUT TECHSTYLE FASHION GROUP

TechStyle Fashion Group is a global fashion and lifestyle company founded in 2010 to deliver access, quality and style for unprecedented value. TechStyle Fashion Group uniquely merges advanced technology with the latest fashion trends to offer an entirely new shopping experience to millions of customers worldwide, including five million VIP Members, through a portfolio of apparel, accessories and shoe brands. TechStyle Fashion Group is reimagining the business of fashion through data, personalization and vertical integration to benefit the modern shopper. TechStyle Fashion Group’s brands include JustFab, Fabletics, Savage X Fenty, ShoeDazzle and Fabkids, and are available in 12 countries: the U.S., Canada, the United Kingdom, Germany, France, Spain, Sweden, Denmark, Netherlands, Australia, Belgium and Austria.

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