Mood Media Announces Acquisition of Leading Regional In-Store Media Firm South Central A\V

Mood
Media, the world’s leading in-store media solutions company
dedicated to elevating the Customer Experience, announced today that it
has acquired all assets of its largest independent affiliate,
Nashville-based South Central A\V.

As a Mood affiliate and with a history dating back to 1946, South
Central A\V provides sight, sound, scent and audio-visual systems
solutions to businesses throughout the US including Alabama, Arkansas,
Florida, Illinois, Indiana, Iowa, Kentucky, Nevada, North Dakota, South
Dakota and Tennessee.

The acquisition is consistent with Mood’s ongoing strategic efforts to
expand its core audio and visual markets, including its acquisition of
Birmingham-based focus4media in July of last year.

“This latest acquisition allows us to broaden our US footprint, further
develop sales opportunities and solutions, and ultimately serves to
support our continued worldwide growth strategy,” said Ken Eissing, Mood
Media’s President. “We look forward to working together with South
Central A\V’s strong leadership team to ensure continued client service
excellence in the region.”

“The timing was right for both parties to enter into this new chapter,”
said JP Engelbrecht, South Central Inc.’s CEO and whose family has owned
the South Central A\V business for three generations. “I’m incredibly
proud of what our team and our family built, but I’m also excited about
the new opportunities that lie ahead for us, together.”

“As the largest Mood Independent Affiliate in North America, this newest
acquisition brings together two great organizations that will no doubt
strengthen our collective future endeavors,” said David Hoodis, Mood
Media’s CEO. “It’s also yet another example of our ongoing efforts to
expand Mood's audio and visual markets."

For existing South Central A\V (now Mood) clients, Eissing, Hoodis and
Engelbrecht noted that they will work to ensure a seamless transition
without any service or agreement interruptions.

About Mood Media

Mood Media is the world’s leading in-store media solutions company
dedicated to elevating the Customer Experience. We create greater
emotional connections between brands and consumers through the right
combination of sight, sound, scent, social and systems solutions. We
reach more than 150 million consumers each day through more than 500,000
subscriber locations in 100+ countries around the globe. Mood’s clients
include businesses of all sizes and market sectors, from the world’s
most recognized retailers and hotels to quick-service restaurants, local
banks and thousands of small businesses. For more details: www.moodmedia.com.

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