IXINA Accesses to China by Opening Stores in Beijing and Shanghai

On May 29, IXINA opened stores in both Beijing and Shanghai, marking the
European kitchen retailer’s official access to China.

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Brought to China by GOME Retail, IXINA plans to open 6 more stores in
2019 incl. Wuxi and Nanjing, and make the number to 100 in the next
three years.

Chinese consumers are giving more concerns over kitchen quality in the
context of a new round consumption update.

Chinese believe kitchen is a space they experience something, make
social interactions and maintain affection ties. The market size of
kitchen furniture and appliances is currently over RMB 400 billion.

Wang Junzhou, President of GOME Retail said that selling individual
products is far from meeting new consumption habits, and package
solutions are more popular.

For over a year, GOME Retail has extended its business scope and
strategic outreach based on its strong home appliance supply chain. New
businesses such as Comfortable Home, IXINA and Kitchen Space are
introduced, and self-operated home decoration business will soon be
launched.

Wang Junzhou said, “These businesses are essential approaches to
achieving GOME Retail’s Home • Life strategy.”

Founded in 1987, GOME Retail (SEHK code HK00493) is a leading retail
chain operator in China that offers consumers quality home appliances,
decoration, furniture and services.

GOME Retail has more than 2,100 stores in 630 Chinese cities.

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