Carter’s Announces Launch of Branded Credit Card

Carter’s, Inc. (NYSE: CRI), the largest branded marketer in North
America of apparel exclusively for babies and young children, today
announced the launch of a new branded credit card program in its retail
stores and eCommerce channels, providing its customers even more ways to
earn rewards when shopping for their favorite children’s apparel brands
and related products. The new Carter’s credit card is expected to be
available in select markets this month and in all U.S. stores and
websites later this summer.

The Carter’s credit card is an enhancement of the Company’s existing
Rewarding Moments^® loyalty program, which has over 12 million
active members. Carter’s designed its credit card program to provide new
rewards for its customers including free shipping on every order, double
points and exclusive cardholder-only events.

“We are proud to offer this credit card program in over 800 retail store
locations and our websites supporting our world-famous Carter’s, OshKosh
B’gosh and Skip Hop brands. This new program will strengthen
our customer relationships, better serve the needs of families with
young children and make shopping with us more rewarding,” said Greg
Foglesong, Executive Vice President, Retail and Marketing.

Carter’s partnered with Alliance Data (NYSE: ADS) to bring its credit
card to market. “We are excited to be working with Carter’s, whose focus
on providing the best value and experience for families with young
children has brought them to the forefront of the children’s apparel
market,” said Melisa Miller, president of Alliance Data’s card services
business. “Our shared data-driven and consumer-centric approach to
marketing and customer loyalty will help us drive this program forward.”

To learn more about Carter’s and its Rewarding Moments^®
program, please visit carters.com.

About Carter’s

Carter’s, Inc. is the largest branded marketer in North America of
apparel and related products exclusively for babies and young children.
The Company owns the Carter’s and OshKosh B’gosh brands,
two of the most recognized brands in the marketplace. These brands are
sold in leading department stores, national chains, and specialty
retailers domestically and internationally. They are also sold through
more than 1,000 Company-operated stores in the United States, Canada,
and Mexico and online at www.carters.com,
www.oshkosh.com,
and www.cartersoshkosh.ca.
The Company’s Child of Mine brand is available at Walmart, its Just
One You brand is available at Target, and its Simple Joys
brand is available on Amazon. The Company also owns Skip Hop, a
global lifestyle brand for families with young children. Carter’s is
headquartered in Atlanta, Georgia. Additional information may be found
at www.carters.com.

Forward Looking Statements

This press release contains forward-looking statements within the
meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995 relating to the Company’s future
performance, including, without limitation, statements with respect to
the Company’s anticipated financial results, assessments of the
Company’s performance and financial position, and drivers of the
Company’s sales and earnings growth. Such statements are based on
current expectations only, and are subject to certain risks,
uncertainties, and assumptions. Should one or more of these risks or
uncertainties materialize or not materialize, or should underlying
assumptions prove incorrect, actual results may vary materially from
those anticipated, estimated, or projected. Certain of the risks and
uncertainties that could cause actual results and performance to differ
materially are described in the Company’s most recently filed Annual
Report on Form 10-K and other reports filed with the Securities and
Exchange Commission from time to time under the headings “Risk Factors”.
Included among the risks and uncertainties that may impact future
results are the risks of: financial difficulties for one or more of the
Company’s major customers, vendors, or licensees, or an overall decrease
in consumer spending; our products not being accepted in the marketplace
due to quality concerns, changes in consumer preference and fashion
trends, or otherwise; losing one or more major customers, vendors, or
licensees due to competition, inadequate quality of the Company’s
products, or otherwise; negative publicity, including as a result of
product recalls or otherwise; a failure to protect the Company’s
intellectual property; a failure to meet regulatory requirements,
including those relating to product quality and safety; extreme or
unseasonable weather conditions; various types of litigation, including
class action litigation brought under various consumer protection,
employment, and privacy and information security laws; a breach of the
Company’s consumer databases, systems, or processes; deflationary
pressures on our selling price and increases in production costs;
unsuccessful expansion into international markets or failure to
successfully manage legal, regulatory, political and economic risks of
the Company’s existing operations, including unexpected changes in
regulatory requirements and maintaining compliance with worldwide
anti-bribery laws; disruptions, slow-downs, or strikes in the Company’s
supply chain, including disruptions resulting from increases in the cost
of raw materials or labor, foreign supply sources, the Company’s
distribution centers, or in-sourcing capabilities; failure to
successfully integrate acquired businesses; fluctuations in foreign
currency exchange rates; the imposition of new regulations relating to
imports, tariffs, duties, or taxes; and an inability to obtain
additional financing on favorable terms. The Company does not undertake
any obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events, or
otherwise.

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