Cvent Acquires Wedding Spot to Provide Hotels and Venues Direct Wedding Business
More than 12,000 special event venues and hotels utilize Wedding Spot to attract wedding business to their properties.
Cvent,
a market-leading meetings, events, and hospitality technology provider,
today announced that it has acquired Wedding
Spot, a leading wedding venue sourcing platform. More than 12,000
special event venues and hotels utilize Wedding Spot to attract wedding
business to their properties. Cvent acquired Wedding Spot to bring
additional group business opportunities to the more than 260,000 hotels
and venues that currently utilize the Cvent
Supplier Network, further accelerating Cvent’s product roadmap and
global growth in the hospitality sector.
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Founded in 2013 in San Francisco, Calif., Wedding Spot offers its more
than 12,000 venues across the U.S. direct access to couples looking for
their wedding venue. Within the Wedding Spot platform, couples can
quickly source and compare their preferred locale. Venues leverage
Wedding Spot’s unique Spot Estimate™ feature to further qualify these
leads to help drive quality business to their properties.
The Cvent
Hospitality Cloud offers group marketing, sales and operations
solutions to help venues connect with buyers, attract and win more group
business, and deliver great event experiences. By acquiring Wedding
Spot, Cvent now offers an additional channel for special event venues
and hotels to attract wedding business. Each year in the United States,
couples spend $100 billion on weddings, and these special events
represent up to 20% of group business for hotels. With more than 200,000
requests processed through Wedding Spot each year, current Cvent
Hospitality Cloud clients can utilize the Wedding Spot platform to
connect with these buyers and grow their group business revenue.
“Cvent has led the digital transformation of the meetings and events
industry, and we are thrilled to continue the Wedding Spot journey with
them,” said Yotam Soen, general manager of Wedding Spot. “Cvent
continues to find new and better ways to bring event buyers and venues
together, which aligns with our mission at Wedding Spot. We’re looking
forward to continuing to work with all of our customers as part of
Cvent.”
“Over the past 20 years, we have powered the global meetings and events
ecosystem, connecting event professionals with hotels and venues to help
them grow and own their business,” said Reggie Aggarwal, CEO and founder
of Cvent. “With Wedding Spot, we can offer new ways for our hospitality
customers to tap into the $100 billion wedding industry while also
expanding our venue sourcing options with thousands of unique special
event venues across the United States. We continue to broaden our
platform and offerings to support our customers’ needs, and we are
excited to welcome the Wedding Spot team to the Cvent family.”
About Cvent
Cvent is a leading meetings, events, and hospitality technology provider
with more than 4,000 employees, 25,000 customers, and 300,000 users
worldwide. The Cvent Event Cloud offers software solutions to event
planners and marketers for online event registration, venue selection,
event management and marketing, onsite solutions, and attendee
engagement. Cvent’s suite of products automate and simplify the planning
process to maximize the impact of events. The Cvent Hospitality
Cloud partners with hotels and venues to help them drive group and
corporate travel business. Hotels use the Cvent Hospitality Cloud’s
digital marketing tools and software solutions to win business through
Cvent’s sourcing platforms and to service their customers directly,
efficiently and profitably – helping them grow and own their
business. Cvent solutions optimize the entire event management value
chain and have enabled clients around the world to manage hundreds of
thousands of meetings and events. For more information, please visit Cvent.com, or
connect with us on Facebook, Twitter or LinkedIn.
About Wedding Spot
Wedding
Spot simplifies the process of finding a wedding venue by providing
more than just an online directory. Working directly with venues,
Wedding Spot gathers all the information allowing newly engaged couples
to find venues based on budget, location, style, and guest count. Users
can "build out" their ideal wedding day by selecting guest count,
wedding date, and specific services and options to receive an instant
online price estimate and book a venue viewing appointment with one
click of a button. Wedding Spot offers wedding venues tools to manage
the entire wedding booking process, including acquiring customers,
organizing content, and marketing inventory. Launched in August 2013 and
currently partnering with over 12,000 venues in the U.S., Wedding Spot
has helped almost 20 million couples find their wedding venue.
Wedding Spot was a wholly owned subsidiary of HoneyBook, the leading
business and financial management platform for solopreneurs and
freelancers. Founded in 2013, HoneyBook is based in San Francisco and
funded by Citi Ventures, Norwest Venture Partners, Aleph, Vintage
Investment Partners, Hillsven Capital and UpWest Labs. Learn more at honeybook.com.
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