Eros Now Announces Partnership with Paytm First

Eros Now, the cutting-edge digital over-the-top (OTT) South Asian
entertainment platform owned by Eros International Plc (NYSE: EROS)
(“Eros” or “the Company”), a Global Indian Entertainment Company, today
announced a partnership with Paytm First, a subscription-based rewards
and loyalty program from Paytm, which offers exciting benefits across
multiple categories like entertainment, food and music. The
collaboration allows Paytm First subscribers access to Eros Now Plus
services, which includes 12,000+ movies, TV shows, music, music videos,
short-format content – Eros Now Quickie – and more.

Eros Now’s collaboration with Paytm First will strengthen co-development
and integration of both platforms and provide high-quality online video
content to consumers. At a time when there is unparalleled growth in
online payment and digital video streaming platforms, the Eros Now-Paytm
First alliance will provide leading entertainment and superior content
to the digital savvy consumer.

Commenting on the collaboration, Ali Hussein, Chief Operating Officer,
Eros Digital said, “Eros Now’s legacy of entertaining the masses is
well-known and our collaboration with Paytm further strengthens our
relationship with global audiences. Paytm First service is a great value
proposition to the Indian consumer, and we are delighted to be a part of
it. We truly believe that this partnership is an innovative opportunity,
well-suited for digital savvy consumers looking for the most
comprehensive entertainment offering. This collaboration has huge
potential to move from simple customer acquisition to the development of
long-term customer relationships.”

Deepak Abbot, Sr. Vice President - Paytm adds, “Paytm First is
at the forefront of offering the most sought-after rewards and benefits
to its subscribers. Lines between loyalty and subscription are so
refined that it is hard to segregate the two. Consumers are looking for
convenience at every juncture. With Eros Now as a part of the bundled
offering to the end consumers, we are excited of the proposition with
Digital premium programming as a part of the Paytm first package.”

About Eros International Plc

Eros International Plc (NYSE: EROS) a Global Indian Entertainment
company that acquires, co-produces and distributes Indian films across
all available formats such as cinema, television and digital new media.
Eros International Plc became the first Indian media company to list on
the New York Stock Exchange. Eros International has experience of over
three decades in establishing a global platform for Indian cinema. The
Company has an extensive and growing movie library comprising of over
3,000 films, which include Hindi, Tamil, and other regional language
films for home entertainment distribution. The Company also owns the
rapidly growing OTT platform Eros Now. For further information, please
visit: www.erosplc.com.

About Eros Now

Eros Now is Eros International Plc’s On-Demand South Asian Entertainment
Video Service accessible worldwide to viewers across internet enabled
devices including mobile, web and TV. With 12,000+ Movie titles, Music
Videos, Television Programming and others Eros Now caters to more than
142 million registered users and 15.9 million paying subscribers
worldwide with the promise of endless entertainment Product features,
such as video in HD, multi-language subtitles, movie downloads, and
high-quality original drama series differentiate the Eros Now
entertainment offering. To see, watch now: www.erosnow.com

About Paytm

Paytm is India’s largest mobile first financial services platform
offering payments, banking, lending and insurance. Paytm pioneered and
is the leader of QR based mobile payments in India. With the launch of
Paytm Payments Bank, the company aims to bring banking and financial
services to 500 million un-served and under-served Indians. Paytm is
founded by Vijay Shekhar Sharma and is headquartered in the National
Capital Region, India. The company’s investors include Softbank, SAIF
Partners, Alibaba Group and Ant Financial.

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