VisibleThread Launches World's First Tone of Voice Insights Platform

BALTIMORE, May 21, 2019 /PRNewswire/ -- Clear and consistent tone of voice drives better customer engagement, and increased brand trust. CMOs, content strategists and editorial teams invest resources in creating the right tone of voice for their target audiences. But everyone has become a publisher. Operations create compliance letters for offline distribution, HR create induction guides, product teams publish instruction manuals.

Until now there was no possibility of measuring tone of voice and its success across every function in the organization. Today VisibleThread launches VT Insights Platform to do just that.

The solution enables businesses to create a consistent tone and authentic voice to regain audience engagement and trust levels.

Why measuring tone of voice matters 

Sun Life is one of the largest financial companies in the world. This global organization uses VT Insights Platform to improve clarity and trust with their customers.

Tanya Sood, Director of Verbal Identity at Sun Life International, commented: "We work with people to achieve their financial goals. These include providing a healthy and secure life for their loved ones. We use VT Insights Platform to ensure our customers understand how our products can help them. VT Insights Platform helps us measure exactly how clear our content is. The solution also helps us eliminate industry jargon."

VT Insights Platform 

The platform allows enterprises score their content with objective metrics. They can clarify their message and measure tone of voice in real-time across all written assets, and in multiple languages.

It also provides guidance to help all staff write more clearly in plain language and using your preferred tone of voice, and language style.

The real-time visibility helps you get ahead of major customer language hurdles. You will equip all staff with writing guidance via a couple of mouse clicks or a simple send email service. One solution will drive implementation, strategy and oversight across all functions.

"Big brands today are content publishers that invest financial and employee time resources in developing their unique brand voice," explained Fergal McGovern, CEO. "Yet, until VT Insights Platform, they had no way of objectively measuring content quality across the entire organization. Our solution measures online and offline printed content. This provides teams with critical insights to ensure three things. Firstly, their brand-building investment is paying off. Secondly, that the tone of their communications is resonating with customers. And thirdly, that their efforts are translating to improved relationships, better trust and additional business."

ABOUT 

VisibleThread (VT) helps companies make their words matter. VT's solutions help professionals, across all business functions, ensure clarity in their written communications, and enable companies to measure the trust and efficiency of their content.

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SOURCE VisibleThread