CHOICE Administrators Announces New CEO

CHOICE Administrators today announced a new leader for its organization,
which operates the CaliforniaChoice private health insurance
exchange and the Choice Builder ancillary benefits exchange, which
together serve more than 450,000 members.

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Michael Close, currently the Chief Operating Officer at The Word & Brown
Companies, has been appointed President and Chief Executive Officer of
CHOICE Administrators effective May 20, 2019.

Close joined the Word & Brown organization in October 2003, as the Chief
Sales & Marketing Officer at CONEXIS, a COBRA and Flexible Spending
Accounts administrator. He became president in March 2005, and served in
that role until the sale of CONEXIS to WageWorks in 2014. He also served
previously as president of Quotit Corporation and HealthCompare Insurance
Services. Michael’s professional experience before joining The Word &
Brown Companies includes executive roles at Health Net and American
Specialty Health.

Michael Close will replace Ron Goldstein, who is leaving CHOICE
Administrators to pursue other opportunities in the health insurance
space. “We thank Ron Goldstein for his dedication and his significant
contributions to the success of CHOICE Administrators,” said Word &
Brown co-founder John Word. “He has been a valuable member of our senior
executive team for nearly 30 years, and we wish him the very best in his
new venture,” added co-founder Rusty Brown.

About CHOICE Administrators

CHOICE Administrators is the parent organization of the nation’s largest
multi-carrier, small group private health exchange, CaliforniaChoice,
and America’s first ancillary benefits exchange, Choice
Builder. CHOICE Administrators’ programs are designed to extend
greater access and choice to the health care purchasing experience. The
company empowers enrollees to make more informed enrollment decisions,
while providing sponsoring employers with the infrastructure to control
their employee benefits budgets.

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