Energy Drinks Market in Latin America 2019-2023| Rising Adoption of Natural Ingredients in Energy Drinks to Boost the Market| Technavio

New market research study by Technavio on the energy
drinks market in Latin America projects the market to
grow at a CAGR of over 15% during the period 2019-2023. This research
report provides an in-depth analysis of the market in terms of revenue,
top drivers and emerging market trends. It also includes detailed
insights and forecasts for all the market segments across different
geographies.

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Technavio has published a new market research report on the energy drinks market in Latin America from 2019-2023. (Graphic: Business Wire)

The emergence of low and medium-priced energy drinks in Latin America

The competition in the energy drinks market in Latin America has
intensified due to the emergence of low- and medium-priced energy
drinks. These variants appeal to consumers because of their increased
affordability. Although the economic condition of Latin America has
improved considerably, many customers in the country still fall under
the low- and middle-income segments. Thus, the growth in the demand for
and the popularity of cheaper energy drinks have further increased the
adoption of energy drinks, thereby driving the growth of the market.

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Rising adoption of natural ingredients in energy drinks

Increasing health consciousness among consumers in Latin America has led
to a shift in their preferences pertaining to caffeine content and
quality of natural and high-quality ingredients used during
manufacturing. Therefore, major vendors have been focusing on including
more natural ingredients in their energy drinks to meet the shifting
consumer demand and have even launched sugar-free variants of their
energy drinks. Thus, the increasing adoption of natural ingredients in
energy drinks is a significant trend estimated to positively impact the
growth of the energy drinks market in Latin America.

According to an analyst at Technavio for food products research,
“Low-calorie, non-carbonated energy drinks have witnessed a surge in
demand among the health-conscious consumers in Latin America as
non-carbonated energy drinks generally offer low number of calories
compared to carbonated energy drinks. Moreover, the growing number of
organized retailing outlets has been quite instrumental in increasing
the sales of low-calorie, sugar-free, and non-carbonated energy drinks,
which is a major factor that will invigorate the growth of the energy
drinks market during the forecast period.”

Adverse health effects associated with consumption of energy drinks

Energy drinks primarily comprise sugar and stimulants such as caffeine,
and the frequent use of energy drinks can cause harmful health effects.
The adverse health effects associated with the consumption of energy
drinks is a significant challenge to the market and is expected to
hinder the growth of the energy drinks market in Latin America during
the forecast period, as health consciousness among consumers is growing
and they are increasingly seeking low-calorie and reduced-sugar
beverages.

Top players in the global energy drinks market in Latin America:

• AJE
• Grupo Petrópolis
• Monster Energy Co.
• Red Bull GmbH
• The Coca-Cola Co.

Some of the key topics covered in the global
energy drinks market in Latin America include:

Market Landscape

• Market ecosystem
• Market characteristics
• Market segmentation analysis

Market Sizing

• Market definition
• Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

• Regional comparison
• Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

• Vendors covered
• Vendor classification
• Market positioning of vendors
• Competitive scenario

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View source version on businesswire.com: https://www.businesswire.com/news/home/20190514005650/en/