Charles Schwab Challenge Set to Make Its Mark at Colonial in Fort Worth, Texas
This year, The Charles Schwab Challenge will introduce a Throwback Thursday promotion - a true first for the game of golf.
With less than one month to go until the start of the 2019 Charles
Schwab Challenge, the tournament and Schwab are announcing a series of
new initiatives that will pay homage to the tradition of this event and
legacy of golf legend, Ben Hogan — while building a bridge to its future
as one of the most modern and engaging events on the PGA TOUR.
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In its first year as title sponsor, Charles Schwab and the tournament will introduce new programming that celebrates the players, golf fans and the Dallas-Fort Worth community.
In its first year as title sponsor, Charles Schwab and the tournament
will introduce new programming that celebrates the players, golf fans
and the Dallas-Fort Worth community. The one-of-a-kind elements — from a
fully renovated and customized 1973 Dodge® Challenger that
will be awarded to the winner, to a new Throwback Thursday-themed first
round and a state-of-the-art fan engagement zone — will bring the
event’s challenger spirit to life over Memorial Day Weekend.
“We are honored to play a part in the tradition of this historic
tournament in Fort Worth and its longstanding support from the Metroplex
community,” said Andy Gill, Charles Schwab’s Chief Marketing Officer.
“We see so many parallels between this tournament’s history of
competition and philanthropy and our own firm’s legacy and commitment to
the State of Texas. That’s why we wanted to help bring a refreshing new
approach to the event that we hope will carry through for years of value
for the game and the community.”
Going Retro with Throwback Thursday – 73% off for fans
This year, The Charles Schwab Challenge will introduce a Throwback
Thursday promotion - a true first for the game of golf. During the
tournament’s first round on Thursday, May 23, PGA TOUR players are
invited to wear throwback apparel designed to celebrate the classic golf
styles of 1973 – the year Charles Schwab was founded. Volunteers and
fans are also invited to get in on the action and wear their own
throwback apparel as they cheer on the game’s stars. Fans dressed in
throwback gear will unlock a fan-friendly 73 percent discount on food
and non-alcoholic drinks at the Colonial’s concession stands that day.
To further embrace the spirit of Throwback Thursday, fans who make a
charitable donation to The First Tee of Fort Worth - a youth development
organization introducing the game of golf and its inherent values to
young people - will also receive a commemorative Ben Hogan bobblehead,
while supplies last.
Bringing Fans Inside The 5: Schwab Performance Center
A state-of-the-art fan engagement zone, “The 5: Schwab Performance
Center,” will focus on the five modern fundamentals of both golf and
investing, paying homage to tournament legend Ben Hogan’s
ground-breaking approach to the game and Schwab’s modern approach to
investing and retirement. The 5,000 square foot site includes a
holistic, interactive training center that will allow fans the
opportunity to get their golf swing analyzed and receive a custom golf
lesson from GolfTEC teaching pros. Three simulators will also give fans
the opportunity to compete each day in a closest to the pin challenge on
the famous 13th hole and hit drives off the 18th
tee at Colonial. Fans with tickets to the Charles Schwab Challenge can
visit the Schwab Performance Center from May 23-26.
An Immersive Digital Golf Experience
Schwab is helping give fans an inside look at the challenging course at
Colonial with help of four experienced PGA TOUR caddies, including Damon
Green, Brennan Little, DJ Nelson and James Edmondson. Through a series
of digital videos that are available on SchwabGolf.com,
the firm is spotlighting all 18 holes at Colonial and what it takes to
help prepare the game’s greatest players for this iconic tournament.
Each video features a different caddie sharing his specific insight on
how to play each hole and serves to illustrate Schwab’s longstanding
belief that taking ownership of your future – or in this case, the golf
course – starts with the things that you do today. Schwab has also
launched a digital content series called “The
Challengers,” which highlights several icons in the sport of golf
that are challenging the status quo in their own fields – including Hall
of Famer and entrepreneur Greg Norman; golf course architect David McLay
Kidd; golf course developer and founder of Bandon Dunes, Mike Keiser;
former professional golfer and current men’s head golf coach at the
University of Oregon, Casey Martin; and coming in June golf course
architect Bill Coore.
Driving Off with a New Champion’s Prize
As previously announced, a fully renovated and customized 1973 Dodge®
Challenger will be awarded to the winning player of the Charles Schwab
Challenge. A complement to the iconic Leonard Trophy that has been
awarded at Colonial since 1950 and the Scottish royal tartan plaid
jacket (since 1952), the Challenger prize is a first for the tournament
and is designed to celebrate the year Schwab was founded, the
challenging nature of the course at Colonial and the challenging spirit
of the event and its players.
The car will be on special display at the 10th tee during the
tournament, until it is awarded to the player who will have his name
etched on the Wall of Champions for 2019 at Colonial Country Club in Ft.
Worth.
Charles Schwab & Co. signed on as title sponsor of the PGA TOUR’s Fort
Worth Invitational at Colonial Country Club in 2018. Already a major
sponsor of the PGA TOUR and PGA TOUR Champions, the four-year agreement,
which runs through 2022, marks the firm’s first-ever title sponsorship
of a PGA TOUR event. It also reinforces Schwab’s commitment to the
Dallas-Fort Worth Metroplex, which is home to the firm’s rapidly-growing
presence in Westlake.
For more information on the tournament, visit www.charlesschwabchallenge.com
and aboutschwab.com.
About the Charles Schwab Challenge
As the Official Investment Firm of the PGA TOUR® and PGA TOUR
Champions since 1997, Charles Schwab expanded its golf presence by
assuming title sponsorship of the PGA TOUR’s annual tournament at
Colonial Country Club beginning in 2019. The four-year agreement will
run through 2022. The Charles Schwab Challenge is one of the country’s
premier and longest-running PGA TOUR events, serving as a showcase for
the game’s best players. The Wall of Champions at Colonial Country Club
is populated by many of the game’s greatest names, with Fort Worth
native and Colonial member Ben Hogan chief among them as the
tournament’s only five-time champion, starting with the first two
editions of the tournament in 1946-47.
About Charles Schwab & Co.
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