Ecommerce Markets in Europe, 2023: Landscape, Drivers & Inhibitors, and Telco Roles in the Value Chain - ResearchAndMarkets.com

The "Ecommerce
in Europe: Landscape, Drivers & Inhibitors, and Telco Roles in the Value
Chain" report has been added to ResearchAndMarkets.com's
offering.

"Ecommerce in Europe: Landscape, Drivers & Inhibitors, and Telco Roles
in the Value Chain", is a new Telecom Insider Report providing an
executive-level overview of the ecommerce market in Europe. The report
examines the main growth drivers and players operating on it. Special
attention is put on understanding the role that telcos play in the
ecommerce value chain. This report also includes a brief definition and
categorization of the main types of ecommerce, as well as insights for
the largest markets in the region.

Even though European ecommerce market is well-developed, it is set to
see high-paced growth. The ecommerce market in Europe will expand on the
back of the developed ICT infrastructure, high mobile Internet
penetration, development of the Gigabit society, the popularization of
electronic payments, the move towards the single euro payment area, and
the growing use of BDA, machine learning, and AI.

It is estimated that ecommerce (B2C) transactions in the largest Western
European economies - UK, France, and Germany - generated a combined
$409.2 billion in 2018, making them the largest ecommerce markets in
Europe. Increased quality of Internet connectivity and the proliferation
of alternative payment methods are two important factors driving
ecommerce adoption in Europe.

A number of telecom operators in the region have been present in the
ecommerce arena for over 20 years. Over time, telcos built up ecommerce
skills and knowledge capabilities by acquiring and investing in
companies within the ecommerce ecosystem. They are positioning
themselves as key technology enablers through the development of
one-stop-shops for online retailers, offering a wide range of services
supporting and enabling ecommerce activities, ranging from connectivity
and payment solutions to web hosting and cloud.

Three case studies illustrating the findings of the report, providing
insights around ecommerce offering in the region are included within the
report. The case studies also give an overview of the type of ecommerce
solutions, use cases and value propositions telcos have rolled out.

Scope

The report delivers deep qualitative insights into the ecommerce market,
ecommerce value chain, and ecosystem dynamics in the region. It also
analyzes key trends and ecommerce solutions being implemented in Europe.

It provides an in-depth analysis of the following -

• Section 1: Definition and ecommerce market context in Europe; provides
  a general overview, looking at key market insights and growth trends
  and providing an overview of the main ecommerce players in the region.
  This section also analyzes in detail the main growth drivers and
  examines the role that telecom operators play in the ecommerce value
  chain.
• Section 2: Case studies; includes three case studies on key ecommerce
  players: illustrates the findings of the report, providing insights
  around ecommerce offering in the region. The case studies also give an
  overview of the type of ecommerce solutions, use cases, and value
  propositions telcos have rolled out.
• Section 3: Key findings and recommendations; the insider concludes
  with a number of key findings and a set of recommendations for the
  ecommerce stakeholders, including telecom service providers.

Reasons to Buy

• This Insider Report provides a comprehensive examination of the main
  trends taking place in European ecommerce market, helping executives
  fully understand market dynamics, determine what works and what
  doesn't, formulate effective product development plans, and optimize
  resource allocation and return on investment.
• The report includes examples on strategies adopted by ecommerce
  players that illustrate the findings of the report; this will help the
  reader understand both the challenges confronted in the real world and
  the strategies employed to overcome those challenges.
• With more than ten exhibits, the report is designed for an
  executive-level audience, to help to understand the ecommerce market,
  analyzing key trends, and strategies.

Key Topics Covered:

Executive Summary

Section 1: Definitions & Ecommerce Market Context in Europe

• Ecommerce Definition
• Ecommerce Market Drivers in Europe
• Improved Connectivity
• Popularization of Electronic Payments
• Emergence of Big Data and AI
• Key Ecommerce Players in Europe
• Telco Roles in the Ecommerce Value Chain

Section 2: Case Studies

• BT
• Deutsche Telekom
• Telia

Section 3: Key Findings and Recommendations

• Appendix
• Acronyms and Definitions
• Companies Mentioned
• Related Research

List of Figures

• EXHIBIT 1: Definition of Ecommerce
• EXHIBIT 2: Global Ecommerce Market Insights
• EXHIBIT 3: Competitive Ecommerce Market Drivers in Europe
• EXHIBIT 4: Residential Broadband Line Penetration of Households, 2018
  vs. 2023
• EXHIBIT 5: Mobile Internet Subscription Penetration of the Population,
  2018 vs. 2023
• EXHIBIT 6: Smartphone Penetration of the Population, 2018 vs. 2023
• EXHIBIT 7: Epayments Trends in Europe
• EXHIBIT 8: Benefits of Big Data in the Ecommerce Decision-Making
  Process
• EXHIBIT 9: Leading Ecommerce Platforms in Europe
• EXHIBIT 10: Sample of Telco ICT Proposition for Ecommerce Players
  Mapped Against the Ecommerce Customer Journey
• EXHIBIT 11: BT Ecommerce Value Proposition
• EXHIBIT 12: Deutsche Telekom Ecommerce Value Proposition
• EXHIBIT 13: Telia Ecommerce Value Proposition

Companies Mentioned

• Addison Lee
• Adara
• Airbnb
• ALDI
• Alibaba
• Amazon
• Amazon Restaurants
• Apple
• AppNexus
• Aptos
• Argos
• Badoo
• betfair
• Boxever
• British Airways
• BT
• BT Expedite
• Carrefour
• Debis Systemhaus
• Deliveroo
• Demandware
• Deutsche Telekom
• ebay
• Edeka
• Expedia
• Facebook
• Food Hub
• foodora
• foodpanda
• Fresca
• G7
• Gett
• Google
• Groupe Casino
• HMM
• Home Retail Group
• Hungry House
• IBM
• ikea
• Instagram
• Intershop
• John Lewis
• Just Eat
• Kabbee
• Lufthansa
• Monzo
• Netflix
• Ocado
• OrderBird
• Otto
• Perekriostok
• Rewe
• Sainsbury's
• Saleasforce
• SAP
• Scout24
• Shop Direct
• Skyscanner
• Spotify
• Square
• Staples
• Starbucks
• Stripe
• Taxify
• Telefonica
• Telenor
• Telia
• Tesco
• tinder
• tripadvisor
• T-Systems Multimedia Solutions
• Uber
• Uber Eats
• Vend POS
• Yandex Taxi
• Zalando

For more information about this report visit https://www.researchandmarkets.com/r/bh1ovl

View source version on businesswire.com: https://www.businesswire.com/news/home/20190425005654/en/