Samsung Continues to Redefine the Movie Theatre Experience with Onyx Cinema LED Screen Expansion in the U.S. & Globally

At the end of the text, please replace the boilerplate information for
“HighRock Group” with boilerplate information for "Warehouse Cinemas.”

The corrected release reads:

SAMSUNG CONTINUES TO REDEFINE THE MOVIE THEATRE EXPERIENCE WITH ONYX
CINEMA LED SCREEN EXPANSION IN THE U.S. & GLOBALLY

Industry’s First DCI-Certified Cinema Display Continues to Find Success
with 34 Global
Integrations to Date and Three More Confirmed for
2019

At CinemaCon 2019, Samsung
Electronics is announcing the newest upcoming installations of its
branded Samsung Onyx Cinema LED display, the world’s first DCI-compliant
LED theatre display. Following the display’s showstopping unveiling at
last year’s show, Samsung continues the momentum with three more
confirmed installations for this coming year including two in the U.S.
and one in Israel. As one of the largest and most influential gatherings
for the worldwide motion picture theatre industry, Samsung is proud to
maintain a prominent presence at CinemaCon. Experience Samsung’s newest
industry leading displays at the Augustus Ballroom, Booth #2013A inside
Caesar’s Palace in Las Vegas from April 1-4.

Onyx Expansion in the U.S.

Today, Samsung announced two upcoming Onyx installations at the Star
Cinema Grill in Texas and at Warehouse Cinema by HighRock Group in
Maryland. “Since our unveiling for the U.S. market at CinemaCon last
year, Samsung Onyx has revolutionized the cinema experience globally,”
said Nick Conti, Senior Business Development Manager for Cinema, Samsung
Electronics America. “Today’s theatre expansion announcements in the
U.S. showcase the praise and significant interest we have received from
the industry since last year’s unveiling and we are very excited to work
with these visionary exhibitors on successful installations this year.”

Star
Cinema Grill will be introducing the 46 ft. (14m) wide Samsung Onyx
p3.3 Cinema LED this summer at their newest location in Richmond, Texas.
Star Cinema Grill in Richmond will be the company’s most advanced and
luxurious theatre to date that will serve as the model concept going
forward. The installation is slated to finish in June of this year and
will be the first Samsung Onyx p3.3 Cinema LED in the Western hemisphere
and only the second in the world. Key to the success of this deal is the
relationships Samsung built over the last year with Moving Image
Technologies (“MIT”) and CSI Leasing (“CSI”). Continuous dedication to
the customer and being a leader in technology innovation sets these
companies apart. Samsung is honoured to call these companies a member of
the Onyx family.

“We are extremely excited about our partnership with Samsung, MIT, and
CSI. We know Onyx is the gold standard of premium formats of the
future,” said Jason Ostrow, VP of Development at Star Cinema Grill. “We
are very proud to be on the forefront of this technological revolution
in the cinema business as we always strive to offer our guests the best
image quality available on the market.”

Coming this September, Warehouse
Cinemas, a venture from HighRock
Group, will be introducing the 33.5 ft. (10m) Samsung Onyx p2.5
Cinema LED at their flagship location in Frederick, Maryland. Samsung
Onyx is a key technology included in Warehouse Cinema’s patent pending
tilt technology, SkyVUE,
which relies on angles and perspective for optimal movie viewing. The
design utilizes elevated, tilted screens to create comfortable,
ergonomic positioning for both sloped and flat floors.

“Simply put, Onyx empowered us to bring SkyVUE LED to the masses and
there’s no better partner to make our vision a reality,” said Rich
Daughtridge, President and CEO at Warehouse Cinemas. “We are looking
forward to partnering with Samsung on this innovation that will change
how customers experience theatre-going in the future.”

Availability and New Certified Resellers

Currently available in three variations (16.7ft, 33.5 ft., and 46.2 ft.
wide), the Samsung Onyx display delivers visual quality, technical
performance and reliability beyond that of traditional projector-based
operations. With the 4K model earning validation as the world’s first
Digital Cinema Initiatives (DCI)-certified LED theatre display, the
Samsung Onyx brings the visual power of LED picture quality and High
Dynamic Range (HDR) picture refinement to the big screen for more
captivating and lifelike content.

Samsung Onyx continued to strengthen relationships with certified
resellers in the industry, with 10 certified resellers to date. New
certified resellers for the Samsung Onyx announced today include
Ballantyne Strong, Inc., Sonic Equipment Company, Inc., Franklin
Designs, Inc. and Cardinal Sound and Motion Picture Systems, Inc.

Samsung’s Starring Role

As the world’s leading visual display company, Samsung’s expertise and
technologies span countless product divisions and bring the company’s
innovation to the cinema industry. Samsung also equips its visual
displays with industry-best components that work together seamlessly to
offer an enhanced viewing experience for audiences globally.

Inspired by the gemstone of the same name, the Samsung Onyx brand
alludes to the display’s ability to showcase cinema content with true,
deep and realistic black colours. When combined with an infinite
contrast ratio and specialized low-tone grayscale settings, this
pinpoint representation produces brighter and more detail-rich content
that further makes viewers feel a part of every scene.

In addition, Samsung Electronics Co., Ltd. has maintained its position
as the No. 1 worldwide leader in digital signage as measured by unit
sales for the 10th consecutive year. Recently released data from IHS
Markit, the leading provider of digital signage market data, identified
Samsung as the top selling brand in the industry since 2009. According
to the IHS Technology report “Public Displays Market Tracker”, Samsung
accounted for 25.8 percent of the global market share for digital
signage unit sales in 2018.

For more information about Samsung Onyx, visit https://displaysolutions.samsung.com/led-signage/onyx

To learn more about CinemaCon 2019, visit cinemacon.com.
For more information about Samsung’s latest visual display innovations,
as well as related Samsung Newsroom articles, photos and videos, visit news.samsung.com.

About Samsung Electronics America, Inc.

As a global technology leader, Samsung Displays provides a diverse
portfolio of enterprise technologies including digital signage, LED,
hospitality TVs, and Desktop displays. Samsung puts the customer at the
core of everything we do by delivering comprehensive products, solutions
and services across diverse industries including retail, healthcare,
hospitality, education and government. Samsung Displays is committed to
helping customers realize the promise of a digital business. For more
information, please visit samsung.com/business, call 1-866-SAM-4BIZ or
follow Samsung Business via Twitter @SamsungBizUSA.

About Star Cinema Grill

Star Cinema Grill is a privately held, Houston-based dine-in-theater
concept that offers guests first run film releases, an extensive menu,
and a full-service bar with a wide selection of beer, wine and spirits.
With a focus on growth through new construction as well as acquisitions
and new brand development, Star Cinema Grill is on the forefront of
technology within their segment. Star Cinema Grill has become Houston’s
largest dine-in theater group with eight locations in multiple states,
in addition to other brands including District Theatres and Hollywood
Palms Cinema. Star Cinema Grill has grown aggressively over the past
several years, and plans to continue their expansion throughout the
greater Houston area, as well as other markets including Dallas, Austin,
San Antonio and Chicago.

About Warehouse Cinemas

Warehouse Cinemas offers a state-of-the-art, premium movie-going
experience by combining their patent-pending technology, SkyVUE, with
premium sound, leather recliner seating, a quick serve restaurant and
beer, wine and liquor. Utilizing modern-industrial architectural
designs, Warehouse Cinemas is passionate about renovating existing movie
theaters, big box stores, industrial buildings, and warehouses to grow
the cinema industry. Virtual reality tours and more information are
available online: warehousecinemas.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20190401005697/en/