Securian Financial Introduces Benefit Scout™ to Help Employees Better Understand and Make Decisions on Voluntary Workplace Benefits
Securian Financial has launched a customer focused decision-support experience to educate employees about the voluntary benefits the insurer offers through employers.
Securian Financial has launched a customer focused decision-support
experience to educate employees about the voluntary benefits the insurer
offers through employers.
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Securian Financial's Benefit Scout is an interactive, digital experience that leverages artificial intelligence to guide employees through the voluntary benefits enrollment journey—resulting in less guesswork for employees and fewer questions for human resources staff. (Photo: Business Wire)
Called Benefit Scout™, the interactive, digital platform
leverages artificial intelligence to guide employees step-by-step
through the decision journey. The result is less guesswork for
employees—and fewer questions for human resources staff—during
enrollment.
How Benefit Scout works
First, employees answer a few simple questions about their family,
lifestyle, savings and debts. Benefit Scout then analyzes their answers
with data and decision logic to calculate the options for them, based on
their unique needs. Finally, employees get specific voluntary insurance
benefit recommendations and cost estimates, which they can evaluate and
customize before enrolling.
As part of the experience, employees have 24/7 access to Scout, the
platform’s virtual chat assistant, and they can contact on-demand
Securian Financial benefit counselors by phone or online chat for
one-on-one support.
Benefit Scout is available at no cost to qualifying Securian Financial
group insurance customers.
Voluntary benefits growing, but enrollment is challenge
According to Travis Symoniak, Securian Financial’s manager of group
insurance enrollment solutions, more employers are offering voluntary
benefits like supplemental life, accident, critical illness and hospital
indemnity insurance to help improve their employees’ financial security.
However, enrollment can often be low due to employees not understanding
these benefits or not knowing that they are available to them.
“Benefit Scout helps employees better understand and make informed
decisions about the Securian Financial insurance benefits available to
them through their employers,” Symoniak said. “It can increase
enrollment and improve participation in employer voluntary benefit
programs, which helps to reduce the rate of uninsured and underinsured
employees.”
Pilot demonstrates potential
In a 2018 pilot launch with a large health care provider employing more
than 41,000 workers, 85 percent of employees who completed Benefit
Scout’s experience enrolled in a voluntary insurance benefit. In
addition, 92 percent of employees who used Benefit Scout said they were
more confident about their benefit decisions after completing the
experience.1
A group insurance leader
Securian Financial is the third-largest direct writer of group life
insurance in the United States2 and also offers group
accidental death and dismemberment (AD&D), accident, critical illness
and hospital indemnity insurance. Specializing in large public and
private employer plans, Securian Financial insures more state
governments—18—than any other group life insurer and has 59 Fortune 500
customers, including 19 of the Fortune 100.3
ABOUT SECURIAN FINANCIAL
At Securian
Financial, we’re here for family. And we’re here because of it.
We’re guided by our purpose: helping customers build secure tomorrows.
Since 1880, we’ve been building a uniquely diversified company that has
outlasted economic ups and downs while staying true to our customers.
We’re committed to the markets we serve, providing insurance, investment
and retirement solutions that give families the confidence to focus on
what’s truly valuable: banking memories with those who matter most.
1. According to an email survey of those employees conducted by Securian
Financial in 2018.
2. A.M. Best Statistical Study, U.S. Group Life, July 23, 2018. Based on
2017 group life insurance in force for Minnesota Life Insurance Group.
Excludes Great-West Life Group.
3. As of December 31, 2018.
Insurance products are issued by Minnesota Life Insurance Company or
Securian Life Insurance Company, a New York authorized insurer.
Minnesota Life is not an authorized New York insurer and does not do
insurance business in New York. Both companies are headquartered in St.
Paul, MN. Product availability and features may vary by state. Each
insurer is solely responsible for the financial obligations under the
policies or contracts it issues.
Securian Financial is the marketing name for Securian Financial Group,
Inc. and affiliates. Minnesota Life Insurance Company and Securian Life
Insurance Company are affiliates of Securian Financial Group, Inc.
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