Euromonitor International Unveils Global Sport Club Attractiveness Index

Global market research company Euromonitor International published the
first edition of the Global Club Attractiveness Index today, revealing
the world’s top performing sports clubs ranked by their commercial
attractiveness in 2018.

Euromonitor International’s new report shows that European football
clubs from leagues such as La Liga, the Premier League and the
Bundesliga, as well as teams from the major US leagues dominate the
ranking.

According to Euromonitor International, the top five sport clubs are:

1. Real Madrid is the most followed sports club globally with over
   226 million followers on social media platforms. The club continues to
   invest heavily in growth markets, inking broadcast deals in India and
   seven new South Asian countries.
2. FC Barcelona is the runner-up in this ranking with a record
   total ticket spend of USD91.9 million and one of the highest average
   attendances in football as well as the second highest social media
   following globally.
3. Manchester United boasts a history of success both locally and
   internationally. The Red Devils are one of the strongest professional
   sports brands globally, ensuring lucrative broadcast and commercial
   revenues for the club.
4. Arsenal is placed second in the Premier League ranking with a
   strong performance in total ticket spend and total attendance. In the
   2017-2018 season the club managed to rank first in total ticket spend
   in Premier League as its average price for a home match increased from
   USD57 to USD74.
5. Bayern Munich has become synonymous with success on the pitch,
   as well as in the commercial sense. Unlike many of its European peers,
   the club has generated profits for over 20 consecutive years.

“Football clubs in Europe claim the top spots in the Global Club
Attractiveness Index. Those clubs contain the key factors of success,
from strong local support to extensive digital media footprint globally,
guaranteeing a high return on investment for sponsor companies,”
comments Egle Tekutyte, sports analyst at Euromonitor International.

Register now to receive a free copy of the report: https://bit.ly/2Wf74dH

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