IAB Tech Lab Releases the Sustainability Playbook to Achieve a Sustainable Programmatic Marketplace
NEW YORK, June 7, 2023 /PRNewswire/ -- In a continuous effort to assist the advertising industry in reducing carbon emissions, IAB Tech Lab, the global digital advertising technical standards-setting body, has achieved the first of many milestones. Today, the organization unveiled the Sustainability Playbook, a guided resource developed by IAB Tech Lab's Sustainability working group, aimed at promoting sustainable media best practices in programmatic advertising. This playbook serves as a valuable tool to guide and assist industry professionals in their endeavors to make advertising more environmentally friendly.