Bitly Enables Retailers and CPG Companies to Create Robust Digital Experiences on Packaging with Support of 2D Barcodes
NEW YORK, June 1, 2023 /PRNewswire/ -- Bitly Inc., the world's leading Connections Platform, announces its increased investment in powering retail connections by supporting the implementation of GS1 Standards into its products. This investment empowers retailers and CPG companies to elevate product experiences and grow consumer engagement around the world through two-dimensional (2D) barcodes, such as QR codes, that can embed the GS1 Digital Link standard to Web-enable barcodes, providing a link to brand-authorized content.