The Creator Economy is Alive & Well: Lightricks Survey Explores Creator Compensation, AI Tools and Opportunities with Brands

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JERUSALEM and CHICAGO, May 24, 2023 /PRNewswire/ -- Lightricks released the results of a US-based study conducted by YouGov, revealing the latest trends among creators that continue to move the industry forward. Lightricks is a leading maker of advanced mobile photo and video editing tools including Facetune, Videoleap and Photoleap, and also the creator marketing platform Popular Pays. The Creator Economy: Building Business Through Technology and Brand Deals report found that creators are increasingly using new tools like artificial intelligence (AI) and editing tools to produce high-quality content that engages with brands. The survey found that creators ultimately desire to focus on moving their content beyond just "influencing" to making content creation their full-time job and build the necessary relationships with brands to generate fair compensation for their creativity.