Social Networking Market size to grow by USD 163.6 billion from 2022 to 2027, Increased internet penetration to boost the market growth - Technavio

NEW YORK, May 19, 2023 /PRNewswire/ -- The global social networking market size is estimated to increase by USD 163.6 billion from 2022 to 2027. The market's growth momentum will progress at a CAGR of 16.9% during the forecast period. Increased Internet penetration is the major factor that drives the growth of the global social networking market. Social networks have witnessed a huge growth in demand over the years because of a variety of factors, such as increased Internet penetration. Facebook, YouTube, and WhatsApp are the most popular social networks worldwide, which represents a significant and sustained increase in demand for social networking platforms. Additionally, as the Internet becomes more pervasive, social networking platforms are creating more diverse and active communities. Hence, such factors drive the market growth during the forecast period. Discover some insights on the market size historic period (2017 to 2021) and forecast period (2023-2027) before buying the full report -Request a sample report

Social networking market – Vendor Analysis
Vendor Landscape - The global social networking market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer social networking in the market are Alphabet Inc., Automattic Inc., ByteDance Ltd., Discord Inc., Ebates Performance Marketing Inc., LinkedIn Corp., MediaLab.Ai, Meetup, Meta Platforms Inc., Myspace LLC, Nextdoor Holdings Inc., Pinterest Inc., Quora Inc., Reddit Inc., Snap Inc., Telegram Group Inc., Tencent Holdings Ltd., Twitter Inc., Yelp Inc., and Z Holdings Group and others.

What's New? -

• Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
• Global competitiveness and key competitor positions
• Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial - Buy the report!

Vendor Offerings -

• Alphabet Inc. - The company offers social media platform to share videos, add comments, likes, dislikes, and add short reels through its subsidiary called YouTube.
• Automattic Inc. - The company offers social networking app called Tumblr to share GIFs, fan art, and general conversations.
• ByteDance Ltd. - The company offers social networking services through user-submitted short videos, which can range in duration from 3 seconds to 10 minutes under its subsidiary called TikTok.
• For details on the vendor and their offerings – Request a sample report

Social Networking Market - Segmentation Assessment

Segment Overview
This social networking market report extensively covers market segmentation by type (advertising, in-app purchase, and paid apps), distribution channel (Google and Apple), and geography (North America, APAC, Europe, South America, and Middle East and Africa). 

• The market share growth by the advertising segment will be significant for overall market growth during the forecast period. In 2022, the segment accounted for the biggest market share compared with the other segments. Social media advertising is the practice of using social media to connect with the target audience. Social media apps facilitate highly tailored advertising campaigns on social networking sites. Hence, such factors drive the segment growth during the forecast period.

Geography Overview
By geography, the global social networking market is segmented into North America, APAC, Europe, South America, and the Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global social networking market.

• North America is estimated to account for 40% of the global market growth during the forecast period. The region is home to some of the world's largest social networking companies, including Facebook, Twitter, and LinkedIn, among others, these companies dominate the social networking landscape in the region, with millions of active users across the region. The increasing trend in the United States is the launch of technologically advanced video reel-based apps with video editing support features. Additionally, nowadays, the increased use of social networks by businesses for marketing purposes is expected to fuel the growth of the social networking market in the region.

For insights on global, regional, and country-level parameters with growth opportunities from 2017 to 2027 - Download a Sample Report

Social Networking Market – Market Dynamics

Leading Drivers - 

• Increased Internet penetration is the major factor that drives the growth of the global social networking market. 
• Social networks have witnessed a huge increase in demand over the years due to a variety of factors, such as increased Internet Penetration.
• Facebook, YouTube, and WhatsApp are the most popular social networks worldwide, representing a significant and sustained increase in demand for social networking platforms.
• One of the most important effects of the growing Internet penetration of social networks is the growing user base of these platforms.
• Additionally, as the Internet becomes more pervasive, social networking platforms are creating more diverse and active communities.
• As more and more people have access to the Internet, users can connect with others who share similar interests and values regardless of their geographical location. 

Key Trends - 

• Social media advertisements gaining traction is an emerging trend in the global social networking market growth. 
• The prevalence of social media means that businesses can reach large numbers of users through social media advertising and social media advertising is highly effective as social media platforms offer advanced targeting options.
• This allows businesses to reach specific audiences based on characteristics like their demographics, interests, and behaviors, which means businesses are more likely to create relevant ads that are clickable and convert to sales.
• Hence, such trends influence growth during the forecast period.

Major challenges - 

• Privacy concerns are obstructing the global social networking market growth during the forecast period. 
• Social media platforms are often criticized to collect and share data from users without their knowledge or consent.
• So many users are concerned that their personal information may be compromised, leading to identity theft and other cybercrime.
• We often collect large amounts of personal data from our users and the data may be used for targeted advertising or sold to third-party companies, raising concerns about user privacy and data security.
• Social networks use tracking technologies like cookies and device IDs to monitor your online activity across multiple websites and devices.
• Hence, such challenges impede the market growth during the forecast period.

Driver, Trend & Challenges are the factor of market dynamics that states about consequences & sustainability of the businesses, find some insights from a sample report!

What are the key data covered in this Social Networking Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the social networking market between 2023 and 2027
• Precise estimation of the size of the social networking market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the social networking market across North America, APAC, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of the social networking market vendors

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The social media analytics market is estimated to grow at a CAGR of 23.29% between 2022 and 2027. The size of the market is forecast to increase by USD 7,260.33 million. This report extensively covers market segmentation by application (sales and marketing management, customer experience management, competitive intelligence, risk management, and public safety and law enforcement), end-user (retail, government, media and entertainment, travel, and others), deployment (on-premise and cloud), and geography (North America, APAC, Europe, South America, and Middle East and Africa). The growing use of social media analytics to improve brand loyalty is notably driving market growth.

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Table of Contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global social networking market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on global social networking market 2017 - 2021 ($ billion)

• 4.2 Type Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)

• 4.3 Distribution Channel Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments 
• Exhibit 30: Chart on Type - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Type - Market share 2022-2027 (%)

• 6.2 Comparison by Type 
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type

• 6.3 Advertising - Market size and forecast 2022-2027
• Exhibit 34: Chart on Advertising - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Advertising - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Advertising - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Advertising - Year-over-year growth 2022-2027 (%)

• 6.4 In-app purchase - Market size and forecast 2022-2027
• Exhibit 38: Chart on In-app purchase - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on In-app purchase - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on In-app purchase - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on In-app purchase - Year-over-year growth 2022-2027 (%)

• 6.5 Paid apps - Market size and forecast 2022-2027
• Exhibit 42: Chart on Paid apps - Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on Paid apps - Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on Paid apps - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Paid apps - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Type 
• Exhibit 46: Market opportunity by Type ($ billion)
• Exhibit 47: Data Table on Market opportunity by Type ($ billion)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments 
• Exhibit 48: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 49: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 50: Chart on Comparison by Distribution Channel
• Exhibit 51: Data Table on Comparison by Distribution Channel

• 7.3 Google - Market size and forecast 2022-2027
• Exhibit 52: Chart on Google - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Data Table on Google - Market size and forecast 2022-2027 ($ billion)
• Exhibit 54: Chart on Google - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Google - Year-over-year growth 2022-2027 (%)

• 7.4 Apple - Market size and forecast 2022-2027
• Exhibit 56: Chart on Apple - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Data Table on Apple - Market size and forecast 2022-2027 ($ billion)
• Exhibit 58: Chart on Apple - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Apple - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel
• Exhibit 60: Market opportunity by Distribution Channel ($ billion)
• Exhibit 61: Data Table on Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 63: Chart on Market share by geography 2022-2027 (%)
• Exhibit 64: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 65: Chart on Geographic comparison
• Exhibit 66: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 APAC - Market size and forecast 2022-2027
• Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027
• Exhibit 95: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 96: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 97: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Japan - Market size and forecast 2022-2027
• Exhibit 99: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 100: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 101: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.12 Germany - Market size and forecast 2022-2027
• Exhibit 103: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 104: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 105: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 107: Market opportunity by geography ($ billion)
• Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 109: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 111: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 112: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 113: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 114: Matrix on vendor position and classification

• 12.3 Alphabet Inc. 
• Exhibit 115: Alphabet Inc. - Overview
• Exhibit 116: Alphabet Inc. - Business segments
• Exhibit 117: Alphabet Inc. - Key news
• Exhibit 118: Alphabet Inc. - Key offerings
• Exhibit 119: Alphabet Inc. - Segment focus

• 12.4 Automattic Inc. 
• Exhibit 120: Automattic Inc. - Overview
• Exhibit 121: Automattic Inc. - Product / Service
• Exhibit 122: Automattic Inc. - Key offerings

• 12.5 ByteDance Ltd. 
• Exhibit 123: ByteDance Ltd. - Overview
• Exhibit 124: ByteDance Ltd. - Product / Service
• Exhibit 125: ByteDance Ltd. - Key offerings

• 12.6 LinkedIn Corp. 
• Exhibit 126: LinkedIn Corp. - Overview
• Exhibit 127: LinkedIn Corp. - Product / Service
• Exhibit 128: LinkedIn Corp. - Key offerings

• 12.7 MediaLab.Ai 
• Exhibit 129: MediaLab.Ai - Overview
• Exhibit 130: MediaLab.Ai - Product / Service
• Exhibit 131: MediaLab.Ai - Key offerings

• 12.8 Meetup 
• Exhibit 132: Meetup - Overview
• Exhibit 133: Meetup - Product / Service
• Exhibit 134: Meetup - Key offerings

• 12.9 Meta Platforms Inc. 
• Exhibit 135: Meta Platforms Inc. - Overview
• Exhibit 136: Meta Platforms Inc. - Product / Service
• Exhibit 137: Meta Platforms Inc. - Key offerings

• 12.10 Nextdoor Holdings Inc. 
• Exhibit 138: Nextdoor Holdings Inc. - Overview
• Exhibit 139: Nextdoor Holdings Inc. - Product / Service
• Exhibit 140: Nextdoor Holdings Inc. - Key offerings

• 12.11 Pinterest Inc. 
• Exhibit 141: Pinterest Inc. - Overview
• Exhibit 142: Pinterest Inc. - Product / Service
• Exhibit 143: Pinterest Inc. - Key offerings

• 12.12 Quora Inc. 
• Exhibit 144: Quora Inc. - Overview
• Exhibit 145: Quora Inc. - Product / Service
• Exhibit 146: Quora Inc. - Key offerings

• 12.13 Reddit Inc. 
• Exhibit 147: Reddit Inc. - Overview
• Exhibit 148: Reddit Inc. - Product / Service
• Exhibit 149: Reddit Inc. - Key offerings

• 12.14 Snap Inc. 
• Exhibit 150: Snap Inc. - Overview
• Exhibit 151: Snap Inc. - Product / Service
• Exhibit 152: Snap Inc. - Key news
• Exhibit 153: Snap Inc. - Key offerings

• 12.15 Tencent Holdings Ltd. 
• Exhibit 154: Tencent Holdings Ltd. - Overview
• Exhibit 155: Tencent Holdings Ltd. - Business segments
• Exhibit 156: Tencent Holdings Ltd. - Key offerings
• Exhibit 157: Tencent Holdings Ltd. - Segment focus

• 12.16 Twitter Inc. 
• Exhibit 158: Twitter Inc. - Overview
• Exhibit 159: Twitter Inc. - Product / Service
• Exhibit 160: Twitter Inc. - Key offerings

• 12.17 Z Holdings Group 
• Exhibit 161: Z Holdings Group - Overview
• Exhibit 162: Z Holdings Group - Business segments
• Exhibit 163: Z Holdings Group - Key offerings
• Exhibit 164: Z Holdings Group - Segment focus

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 165: Inclusions checklist
• Exhibit 166: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 167: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 168: Research methodology
• Exhibit 169: Validation techniques employed for market sizing
• Exhibit 170: Information sources

• 13.5 List of abbreviations 
• Exhibit 171: List of abbreviations

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