Ad Tech, Fraud-Prevention, and Publishing Leaders Team Up to Host Fraud-Prevention Webinar

AUSTIN, Texas, March 13, 2019 /PRNewswire-PRWeb/ -- Adnovation, Adscend Media, FraudScore, and Protected Media announced today that the companies will partner to present a webinar on fighting new forms of digital ad fraud, on Tuesday, March 26 at 1:00 p.m. CST. "Fighting Fraud in 2019" will feature a presentation on mitigating newer fraud threats, as well as a panel discussion on the current ad fraud landscape.

Ad fraud is still rising (https://www.juniperresearch.com/press/press-releases/ad-fraud-to-cost-advertisers-$19-billion-in-2018), and new fraud-related challenges are constantly emerging, including connected TV and OTT fraud monitoring and ads.txt adoption (http://blog.pixalate.com/emarketer-digital-ad-fraud-2019-report).

According to Adscend Media CEO, Fehzan Ali, the reason for this webinar is to help attendees prepare for these new challenges.

"Each team will be speaking directly from experience on how they mitigate new fraud threats. For example, we'll be covering the importance of information asymmetry, a practice we're using daily to protect our Hideout.tv video property," stated Ali.

During the last twenty minutes of the webinar, leadership from each host company will form a panel, and will answer questions from attendees.

According to Dmitry Isakov, CEO of FraudScore, this panel will give attendees a chance to ask fraud-related questions that directly impact their business.

"Our panel has fraud-fighting insights spanning every aspect of the online ad space. At FraudScore for example, we're experts in install and conversion-fraud detection. Therefore, all of the panelists are confident that we can provide great takeaways, no matter the business sector," added Isakov.

Florian Rost van Tonningen, CEO of Adnovation, believes that the "Fighting Fraud in 2019" webinar comes at an opportune time in the planning stages for most companies.

"We work with a wide variety of global brands, agencies, publishers, and partners to manage their ad campaigns, and we've always noted an activity drop during Q1. Therefore, we're confident this webinar can help attendees protect more of their spend during a time when they are starting to ramp up their activities again," stated Rost van Tonningen.

Asaf Greiner, Founder & CEO at Protected Media, believes that attendees are in for a "crash-course" on combating emerging fraud threats.

"Each company has gone out of their way to cover more than just the usual fraud-fighting topics. For example, we're presenting new insights that we've seen in IVT prevention, such as building effective detection strategies, prevention measures, and reaction plans," added Greiner.

The "Fighting Fraud in 2019" webinar will take place on Tuesday, March 26, 2019, at 1:00 p.m. CST. To register, please visit: https://zoom.us/webinar/register/WN_lk595rLfQweNskd6_KenBA. Space is limited to one hundred attendees.

"Fighting Fraud in 2019" Webinar Hosts:

Adnovation (http://adnovation.com) enables networks, agencies, and advertisers to manage digital campaigns end-to-end. From campaign setup to billing; combined with predictive intelligence, Adnovation enables partners to move beyond "optimization" to real engagement.

Adscend Media (http://adscendmedia.com) owns and operates Hideout.tv (https://hideout.tv), an innovative video property that entertains global audiences through curated content from hand-picked creators. Adscend Media's proprietary fraud-prevention technology, delivers superior results for Hideout.tv partners, including sub 1% IVT across numerous ad-verification providers, 98% viewability, and 70%+ AVOC. Adscend Media is verified by TAG (Trustworthy Accountability Group---more information available at https://www.tagtoday.net).

FraudScore (https://fraudscore.ai) analyzes mobile and web traffic to detect and report fraudulent activity in real-time. The FraudScore team has analyzed hundreds of millions of installs since inception in 2016, and is a leading advocate for fraud awareness and prevention. Featuring fraud-detection capabilities for desktop and mobile advertising campaign types, FraudScore is recommended by advertising partners worldwide, including HeadWay Digital, Curate Mobile, and Kimia.

Protected Media (https://www.protected.media) is an innovative cyber security solution for fighting online advertising fraud. By adding a protection layer on every client ad – display, mobile, or video – Protected Media provides clients with critical real-time insights, raising competitiveness and profitability. Protected Media's multi-layered ad protection technology further lets clients pay only for real users, clicking real clicks, and performing real installations.

SOURCE Adnovation, Adscend Media, FraudScore, and Protected Media