Southern Glazer’s Wine & Spirits of Canada Launches New Wine Division

Southern
Glazer’s Wine & Spirits of Canada (“Southern Glazer’s”)—a
division of Southern
Glazer’s Wine & Spirits, the world's pre-eminent distributor of
beverage alcohol—today announced the launch of a new wine division
focused on growing the Company’s wine business across the Canadian
market. The division includes a dedicated wine sales team, highly
trained to sell and represent wine suppliers to on-premise and retail
customer accounts.

“We have an enormous opportunity to grow the wine business with our
extensive customer base in Canada,” said Doug Wieland, Executive Vice
President and General Manager of Canada, for Southern Glazer’s. “Wine is
an important part of our overall growth strategy in the market and we’ll
continue to leverage our strength in this segment and make investments
that bring even more focused attention to wine in Canada.”

“We have the most highly-trained salesforce in the industry,” commented
Mel Dick, Senior Vice President of Southern Glazer’s Wine & Spirits and
President of the Company’s Wine Division. “Our Wine Education team and
the training we provide to our employees is second to none and allows us
to better serve the needs of both our supplier partners and our
customers.”

Southern Glazer’s has made significant investments to position the
Company as a leader in wine. Its industry-first Wine Education team
works hand-in-hand with its selling divisions to bring
highly-specialized resources supporting wine sales. The Company also has
more certified wine experts than any other North American wine and
spirits distributor. Its employees have successfully completed more than
8,000 wine, sake and spirits education programs, from introductory to
master-level achievements.

“The new wine division is one of several new initiatives we’ll be
launching to drive continued growth and long-term profitability in
Canada,” added Scott Oppenheimer, President of Control States and Canada
for Southern Glazer’s Wine & Spirits. “I’m excited to have this new
dedicated wine team hit the streets and begin to serve our valued
customers across our Canadian footprint.”

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is the world’s pre-eminent distributor
of beverage alcohol, and proud to be a multi-generational, family-owned
company. The Company has operations in 44 U.S. states and the District
of Columbia, Canada, and the Caribbean, and employs more than 20,000
team members. Southern Glazer’s urges all retail customers and adult
consumers to market, sell, serve, and enjoy its products responsibly.
For more information visit www.southernglazers.com.
Follow us on Twitter
and Instagram
@sgwinespirits and on Facebook
at Facebook.com/SouthernGlazers.

View source version on businesswire.com: https://www.businesswire.com/news/home/20190305005021/en/