Smashburger Unveils Virtual Drive-Thru Design with Opening of New Location in Houston
DENVER, March 29, 2023 /PRNewswire/ -- Smashburger, the leading fast-casual restaurant chain renowned for its smashed-to-order-burgers, today announced the launch of its first Virtual Drive-Thru located at the newest corporate-owned restaurant in Houston, Texas. An extension of the traditional drive-thru experience, the Virtual Drive-Thru allows customers to seamlessly place an order online or through the Smashburger app, then pull through the designated parking lane where their food will be delivered to the driver by a Smashburger team member. First introduced at the beginning of 2022, the Virtual Drive-Thru prototype, coupled with Smashburger's refreshed kitchen design, reinforces the brand's commitment to innovation and staying in lockstep with the increased consumer demand for convenience and accessibility.