Skincare Company, Aesop, Deploys a New International Point of Sale Solution from Cegid

Skincare company, Aesop, is upgrading its global point of sale (POS)
systems in partnership with Cegid, the leading provider of unified
commerce solutions.

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Aesop, was established in Melbourne, Australia in 1987, and formulates
skin, hair and body care products of the finest quality. It now has a
presence in over 20 countries around the globe, across 200 signature
stores and more than 80 counters in select department stores.

In 2017, Aesop made the decision to unify its disparate, legacy store
systems across its global bricks-and-mortar retail onto a single POS
platform. Aesop selected Cegid to undertake this project due to the
strength of its centralised cloud-based solution and international
capabilities which supported the skincare company’s global footprint.

The new POS solution, Cegid Shopping, which also incorporates the
Clienteling, and Cataloging modules, integrates with the skincare
brand’s ecommerce platform, affording Aesop a single view of the
customer across its sales channels. This 360-degree view of the shopper
ensures a consistent, personalised and seamless customer experience at
each touchpoint, to maximise sales opportunities and drive customer
engagement.

The robust architecture of the new solution also allows integration with
the wider tech stack, from ERP to the CRM and an integrated payments
system from Adyen, while a real-time, single stock pool, which is
centralised in the cloud, has also enabled automatic store replenishment
capabilities.

The new POS solution was rolled-out to Aesop’s 51 Australian and New
Zealand signature stores and department store counters over a six-week
period earlier this year. The global implementation will continue in
Asia in early 2019.

Sylvain Jauze, International Business Development Director at Cegid,
said: “Forward thinking brands and retailers, such as Aesop, understand
that customer experience and channel consistency are key to ensuring
their reputation is enhanced at every touchpoint with their customer.
The robust worldwide cloud infrastructure that the Cegid Retail solution
delivers will enable Aesop to quickly and flexibly adapt to any
technological, business and regulatory developments across its markets
on one centralised platform.”

-ENDS-

Notes to editors

About Cegid retail:

Our mission is to enable retailers to never miss a sale in the digital
age and seize new growth opportunities by delivering a unified,
personalized shopping experience in-store, online, anytime, everywhere.
Our cloud based unified commerce platform includes features such as
order management, merchandising and inventory management, digital and
Mobile POS, Clienteling, CRM and retail analytics and is available in
SaaS or on-premise. Over 1,000 retailers and 70,000 stores in 75
countries trust Cegid to reinvent the customer experience, digitize
their stores, maximize sales, and succeed with unified commerce. We
support clients including Barbour, Clarins, Delsey, Estee Lauder, Gant,
Havaianas, Lacoste, Leica, L’Occitane, Paul Smith, Quiksilver, Ted
Baker, and Yves Rocher.

Cegid has 2,400 employees and sells its solutions in 75 countries. In
2017, Cegid recorded a turnover of €332 million. Pascal Houillon has
been the CEO since March 2017.

About Aesop

Aesop was established in Melbourne in 1987 with an objective to
formulate products of the finest quality.

This includes skin, body, and hair care, as well as fragrance and
accessories for self and space.

The company explores widely to source plant-based and laboratory-made
ingredients, using only those with a proven record of safety, efficacy
and pleasure. Aesop products are available online, at signature stores
in many major cities, department store counters, and in shared spaces
around the world.

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