Finch Brands Adds C Space Veteran Tim DeGennaro as AVP Insights Communities and Research Excellence to Lead its Growing Insights Community Business

PHILADELPHIA, May 14, 2018 /PRNewswire-PRWeb/ -- Finch Brands, a Philadelphia-based brand consultancy, has announced the addition of C Space and Forrester veteran Tim DeGennaro as AVP, Insights Communities & Research Excellence. In this newly created role, Tim will lead the firm's fast growing FinchSight Research Community (https://finchbrands.com/finchsight-communities) offering, which gives brands the ability to tap into consumer and customer insights on-demand, year-round.

DeGennaro is the firm's latest hire in its Research Excellence group, which is tasked with offering a superior alternative to the big incumbent players in insights communities. According to the 2017 GRIT Report, Online Insights Communities are the #1 ranked emerging research technique in the world of consumer and customer insights. Finch has been focused on blending its strengths in both insights and brand strategy to create a differentiated offering in this space.

"We're very excited to add Tim's strengths in insights community management and progressive research techniques to our team to further increase the value we deliver to our clients. We designed FinchSight Insights Communities to specifically address what we've heard are areas of weakness among the larger community solutions in the market. Clients want bigger sample sizes, more skilled researchers armed with more progressive research techniques, and partners that are capable of deeply understanding their business. Tim is a true innovator and is perfectly suited to help us elevate these points of difference as we give brands a super-charged, custom-tailored alternative to what they're used to from the biggest players in this space," said John Ferreira, SVP Insights and Innovation at Finch Brands.

During his time at C Space, DeGennaro led insights communities for leading brands including Twitter, U.S. Bank, Sanofi Aventis, Hasbro, Heineken, and Dos Equis. Prior to C-Space, Tim started his career at Forrester Research, where he led qualitative and quantitative research programs aimed at helping executives make better decisions.

"I was attracted by the company's Vision to help brands win when it matters most," DeGennaro said. "The holy grail in unlocking value from insights communities is being able to connect insights to action by combining a deep understanding of advanced brand strategy concepts with deep knowledge of clients' businesses. Finch Brands already has tremendous combined strength in insights and brand strategy, so the key to our success here will be in bringing those strengths to bear within the framework of a community. The opportunity is obvious and I'm excited to leverage my experience and skills forth to seize it. Finch has already established a strong business in this area and I'm excited to take the FinchSight offering to the next level."

According to Finch Brands President Bill Gullan, it was more than DeGennaro's deep functional expertise that gave the Finch team confidence he was the right person to lead FinchSight. "What really stood out to us was how Tim thinks. He takes great pride in coming up with new ways to solve new problems. Bringing creative solutions to unique problems is embedded in our DNA, and once we saw that in Tim we knew it would be a perfect fit," he said.

For additional content, listen to Tim DeGennaro discuss research communities on the Real-World Branding podcast (http://blog.finchbrands.com/welcome-to-the-community). For more information on FinchSight Research Communities, please contact Victoria Zugehar at 215-413-2686, email info(at)finchbrands.com or visit the Finch Brands website at http://www.FinchBrands.com

About Finch Brands
Finch Brands is a real-world brand consultancy that offers services in the areas of insights, strategy, and design. The Finch Brands team has extensive experience building, running and growing successful brands and businesses through client-side experience at leading brands such as Campbell Soup, Kimberly-Clark, Target, Unilever, David's Bridal and Urban Outfitters. Well-known clients include Nutrisystem, Splenda, Jack Daniels, Samsung, CubeSmart, and Fathead, as well as many leading B2B and non-profit brands.

SOURCE Finch Brands