FTC blows the whistle on business coaching program

But according to the FTC, marketers of business coaching services took consumers for millions by using offside sales tactics that will likely disqualify them from the Truth-in-Advertising Hall of Fame.

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FTC

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https://www.ftc.gov/business-guidance/blog/2017/06/ftc-blows-whistle-business-coaching-program

Retrieved on:

Saturday, December 3, 2022

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But according to the FTC, marketers of business coaching services took consumers for millions by using offside sales tactics that will likely disqualify them from the Truth-in-Advertising Hall of Fame.
The complaint alleges that a Utah-based company called Guidance hired telemarketing outfits sales floors to pitch its supposedly personalized business coaching services.
According to the FTC, telemarketers pitched the coaching services as an exclusive one-on-one program of business know-how and specialized market research available only to a limited number of qualified people.
Once people signed up the initial cost sometimes topped $10,000 the FTC says the defendants blitzed them with pricey upsells.
In fact, the FTC says that the overwhelming majority of people who bought the defendants business coaching services were never able to establish a business.
To settle the case, the defendants have agreed to broad injunctive provisions and lifetime bans from business coaching or work-at-home opportunities, with narrow exemptions for certain lawful business activities.
Before doing business with a business coach, consider these extra points from the FTC.
But according to the FTC, marketers of business coaching services took consumers for millions by using offside sales tactics that will likely disqualify them from the Truth-in-Advertising Hall of Fame.