Negative options – make them a positive

If your company is considering offering a negative option program, and wants it to be a positive experience, youll want to read on.

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Provider: 
FTCFTC
URL: 
https://www.ftc.gov/business-guidance/blog/2016/09/negative-options-make-them-positivehttps://www.ftc.gov/business-guidance/blog/2016/09/negative-options-make-them-positive
Retrieved on: 
Thursday, December 1, 2022
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Tags: 
Online, Privacy, Federal Trade Commission, Advertising, Blog, CVS, Federal Trade Commission Act of 1914, Policy, GNC, Comment, Student, Marketing, Time, ROSCA, Negative option billing, Record, Fraud, Business, Walmart, FTC, Risk management, Mail, Online shopping, Walgreens, Volcano, Beauty
Summary
Key Points: 
  • If your company is considering offering a negative option program, and wants it to be a positive experience, youll want to read on.
  • They sell nutritional supplements and beauty products including Force Factor, Peak Life, ProBioSlim, SomnaPure, VolcaNO, and Stages of Beauty.
  • This type of offer where consumers get regular shipments at a set rate until they cancel the agreement is also called a negative option continuity plan.
  • For any oral offers of negative options, the company must get unambiguous affirmative consent before billing.
  • Want to make sure your company has a more positive experience with negative options?
  • Remember that if you use a negative option, weve got you covered under several laws, in fact.
  • But if youre using other types of negative options, youre not off the hook.
  • For more information about negative options, check out our blog Acc-cen-tuate the negative?
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