"CROWN ROYAL PARTNERS WITH SALESFORCE, CROSSMINT AND VAYNER3 TO LAUNCH FIRST ENTRY INTO DIGITAL COLLECTIBLES THIS GIVING TUESDAY"

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NEW YORK, Nov. 29, 2022 /PRNewswire/ -- This Giving Tuesday, Crown Royal, in partnership with Salesforce NFT Cloud, Crossmint and Vayner3, will expand its tradition of generosity into Web3 through the launch of the brand's first digital collectible. Beginning Thanksgiving week, Crown Royal invites all U.S. fans 21+ to pay it forward and nominate someone deserving in their life to receive a digital crown collectible. For each crown digital collectible claimed between November 24 and December 31, 2022 (up to 75,000 total), one signature Crown Royal purple bag will be packed and sent as a care package to American military active duty members overseas as an extension of the Crown Royal Purple Bag Project, an initiative designed in partnership with Packages From Home.