Africa Pet Food Market Report 2022-2027: Size, Trends, & Competitive Analysis - South Africa, Egypt, Nigeria Occupy 70% of Market Share - ResearchAndMarkets.com

The rising income levels among all socioeconomic groups and increasing pet adoption is encouraging more pet food manufacturers to introduce their products to the continent.

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Provider: 
Business Wire, Inc.Business Wire, Inc.
Retrieved on: 
Wednesday, November 23, 2022
Information
Tags: 
Retail, Health, Consumer, Pets, Food, Beverage, Veterinary, Nestlé Purina PetCare, Supermarket, Marketing, Royal Canin, PETS, Exercise, Snack, Congo, Urbanization, Democratic republic, Farmer, Stomach, Growth, Pharmacy, FAO Major Fishing Areas, City, Pet, Bottled water, Grocery store
Geotags: 
AFRICA, ETHIOPIA, SOUTH AFRICA, KENYA, EGYPT, NIGERIA, TANZANIA
Organisation: 
RESEARCH AND MARKETS
Summary
Key Points: 
  • The rising income levels among all socioeconomic groups and increasing pet adoption is encouraging more pet food manufacturers to introduce their products to the continent.
  • The shift from traditional markets to modern supermarkets has made the distribution of pet food easy and also helped expand consumer awareness about pet food.
  • Low awareness about the high nutritional value of manufactured pet food and the high cost is also resulting in pet food having a 'low calorific coverage' (share of stomach) among pets.
  • As a result, the pet food manufacturers face difficulty in maintaining a smooth production process and quality of products, hindering the supply of pet food in Africa.


The "Africa Pet Food Market- Size, Trends, Competitive Analysis and Forecasts (2022-2027)" report has been added to ResearchAndMarkets.com's offering.

The Africa pet food market provides substantial growth prospects and is forecasted to grow at a CAGR of 3.0% from 2022 to 2027.

Demand Driving Factors

Africa's emerging economies present growth opportunities for global businesses for expansion and distribution. Seven countries - Nigeria, Ethiopia, the Democratic Republic of Congo, Egypt, Tanzania, Kenya, and South Africa - will hold half of the continent's population. The rising income levels among all socioeconomic groups and increasing pet adoption is encouraging more pet food manufacturers to introduce their products to the continent.

Financial stability and urbanization are changing consumer preferences and thus modernizing the food systems. Food environments in Africa are changing swiftly, with modern retailers - such as supermarkets, hypermarkets, and fast-food restaurants - sprawling in major cities.

The shift from traditional markets to modern supermarkets has made the distribution of pet food easy and also helped expand consumer awareness about pet food. All these factors are accelerating the demand for pet food in Africa.

Factors Obstructing Growth

The preference of pet owners to feed pets relatively inexpensive home-cooked meals, rather than store-bought pet food is hindering the growth of the market. Low awareness about the high nutritional value of manufactured pet food and the high cost is also resulting in pet food having a 'low calorific coverage' (share of stomach) among pets.

The steady and continuous supply of quality raw materials is a struggle in Africa, as farmers don't stay loyal to one buyer. As a result, the pet food manufacturers face difficulty in maintaining a smooth production process and quality of products, hindering the supply of pet food in Africa. Moreover, the dominance of informal trade and the vast rural population makes distribution a complex exercise.

South Africa, Egypt, Nigeria occupy 70% of market share

South Africa is the dominant market for pet food in Africa. The country also acts as a hub for pet food distribution across the continent. With rising economic stability in Egypt and Nigeria, the demand for pet food is also growing. Dog food is the most dominant pet food category in the region.

The pet owners prefer to buy dry food due to its cheaper cost. Dry food holds a dominant market share; however, the demand for snacks and treats is slowly rising. Supermarkets, vet clinics, and pet shops are the major points of distribution of pet food among all major countries.

Competitive Landscape

The pet food industry in Africa is fragmented among both international and local manufacturers. Nestle Purina, Mars Pet Care, and Royal Canin are key international pet food players in the market.

Pet food brands are investing heavily in marketing at events/ pet shows, sampling at vet clinics and pet stores, discounts, awareness drives, etc. to create brand awareness and acquire customers. Manufacturers are also collaborating with supermarkets, grocery stores, and pharmacies in addition to veterinary clinics and pet shops to strengthen distribution channels.

Key Deliverables

  • Market trends since 2018 and five-year forecasts of market growth
  • Detailed analysis of the micro and macro elements influencing demand trends
  • Identifying opportunity spaces across segments and countries
  • Supply & demand side trend and analysis
  • Price trend analysis, investment prospects and competition pattern
  • Insights on the growth potential of the market
  • Detailed analysis of major producers covering financial investments & strategies adopted
  • Competitive landscape of the industry

Industry Dynamics

Drivers

  • Snowballing pet population
  • Growing Trend of Pet Humanization
  • Increasing demand for Therapeutic pet food

Restraints

  • Growing/Perceived connotation between pet food and obesity
  • Nutritional Sustainability
  • Supply Chain Challenge in developing countries

Opportunities

  • Organic and natural pet food
  • Innovative Packaging
  • Growth in Internet Retailing

Porter's Five Forces Analysis

Future Trends in the Industry

Value Chain Analysis

Industry Policies & Regulations

Market Innovations

Company Profiles

  • Mars Inc.
  • Nestle SA
  • Hills's Pet Nutrition
  • Uni-Charm Corp
  • Nutriara Alimentos Ltda
  • Neovia (ADM)
  • Agrolimen Pet Care SA
  • Mogiana Alimentos SA (BRF S.A.)
  • Heristo AG
  • Deuerer
  • Wellness Pet Company
  • Big Heart Pet Brand (J.M. Smucker Company)
  • Diamond Pet Foods
  • Blue Buffalo Co., Ltd. (General Mills)
  • Merrick Pet Care

For more information about this report visit https://www.researchandmarkets.com/r/po42r6

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