New Study Shows That Aroma-Not THC-Drives the Cannabis Consumer Experience

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HILLSBORO, Ore., Nov. 16, 2022 /PRNewswire-PRWeb/ -- In a new study published in the journal Psychoactives, some of the most influential minds in the industry today are breaking down the current understanding of what makes a "quality" cannabis experience. And to do so, they've done something even more groundbreaking: they've asked the consumer.