HAVAS GROUP ACQUIRES AUSTRALIA'S LEADING INDEPENDENT HEALTH COMMUNICATIONS AGENCY, BASTION BRANDS
PARIS, Nov. 15, 2022 /PRNewswire/ -- APAC is home to more than half of the world's population, and the health market size is expected to reach more than $300 billion by 2030 – making health brands' investment and presence in the region more important than ever. To continue expanding its reach in this key market, Havas Group announced today that it has acquired Bastion Brands, Australia's leading independent health communications agency. Bastion Brands will integrate into Havas Health & You (HH&Y), the world's largest global health network. This acquisition continues both HH&Y's exponential growth under Global CEO Donna Murphy and its significant evolution in the Asia Pacific region under CEO of APAC & LATAM Charles Houdoux, taking the network's headcount in Australia to over 350.