Hightouch Named a Cool Vendor by Gartner®

SAN FRANCISCO, Nov. 3, 2022 /PRNewswire/ -- Hightouch, the Data Activation company, today announced that it has been named a Cool Vendor by Gartner based on the October 20, 2022 report titled, Cool Vendors™ in Marketing Data and Analytics by Rachel Smith, Matt Wakeman, Benjamin Bloom, and Lizzy Foo Kune1. According to the report, "Sixty-three percent of respondents to Gartner's 2021 Digital Marketing Survey agreed that leveraging integrated customer data to drive digital marketing execution presented a moderate or significant challenge. This is despite the fact that customer data platforms (CDPs) are already widely adopted by marketers, which shows that significant gaps remain between managing data and putting it to work operationally."