US Virgin Islands Department of Tourism Launches Bold, New Sensory Immersive Marketing Campaign

ST. CROIX, ST. JOHN, and ST. THOMAS, U.S. Virgin Islands, Oct. 31, 2022 /PRNewswire/ -- This fall, the U.S. Virgin Islands (USVI) Department of Tourism is launching a bold, new marketing campaign that includes a distinctive tagline, a social media campaign and the relaunch of its website. Focusing on cultural travel in the U.S. Territory rather than conventional tourism, the campaign showcases the tag line: "Naturally in Rhythm" accompanied by a print advertising campaign, billboards along the highways, a reimagined website, online giveaways, in person pop-up events, and a social media influencer program.