Hot Topic: Food on the Go in the UK, 2018 - Market Drivers & Inhibitors, Strategies for Success, Consumer Insights and Retailer Profiles - ResearchAndMarkets.com

The "Hot
Topic: Food on the Go in the UK - 2018" report has been added
to ResearchAndMarkets.com's offering.

This report offers comprehensive insight into food on the go in the UK,
analysing the market drivers and inhibitors, the major players, the main
trends, and consumer attitudes.

25% of food on the go shoppers have a dietary requirement, with vegans,
dairy-free shoppers and vegetarians the groups with the highest purchase
penetrations. Shoppers with dietary requirements represent an important,
growing portion of food on the go shoppers, with supermarkets expanding
their free-from' ranges in order to entice such shoppers.

Availability and lack of product development are key inhibitors of the
food on the go market, as shoppers focus less on price in food on the go
than in the rest of their grocery shop.

Food on the go shoppers are fickle - only 66.9% remain with their usual
supermarket for food on the go purchases, with premium players Co-op,
M&S and Waitrose the most likely to be switched to. Lunchtime
convenience is the key driver for food on the go purchases; however, the
market is saturated with cafes, restaurants and supermarkets all seeking
to increase sales over the important 12-2' lunchtime period.

Technology will play a key part in the development of food on the go
(and all convenience) shopping, with multiple retailers increasing
capital expenditure on mobile apps that allow consumers to shop
frictionlessly, spurred on by the launch of Amazon Go in the US. M&S and
Co-op perform particularly well in food on the go, with the latter found
to be the most convenient and of the highest quality. These retailers
(and Tesco and Sainsbury's) are well positioned in the food on the go
market due to their convenience networks.

Scope

• Market drivers and Inhibitors in Food on the go
• Strategies for Success
• Main Issues in Food on the go
• Consumer Insights (Who, How, What, Where and Why people shop)

Reasons to Buy

• Discover the importance of the lunchtime convenience market, so you
  can tailor your offer to vie with foodservice operators for the custom
  of hungry shoppers
• Learn about consumers with dietary requirements, given their higher
  average spend and purchase frequency, to create long-term strategies
  for success among this growing consumer group
• Identify the markets drivers, inhibitors and strategies for success,
  focusing on quality over price and the importance of multi-buy
  promotions, so you can alter your product offer to drive demand
• Learn how the major retailers are growing in food on the go and which
  areas of their propositions their customers believe they could
  improve, so you can better understand your rivals in the market and
  which pose the greatest threat
• Identify the best-performing products within food on the go and how
  meal deal promotions are shaping the industry, so you can optimize
  return on space dedicated to food on the go products

Topics Covered

THE HOT ISSUES

• Key takeaways from food on the go
• Market drivers and inhibitors in food on the go
• Strategies for success
• Main issues in food on the go:
• The scan and go apps - the story so far
• The scan and go apps - what's next and Amazon's looming shake-up of
  the convenience sector
• How to build loyalty within food on the go
• Retailers beyond the grocers are expanding their food on the go ranges

RETAILER PROFILES

• Tesco
• Sainsbury's
• ASDA
• Morrisons
• Aldi
• Lidl
• Marks & Spencer
• Co-op
• Waitrose & Partners
• Retailer comparison

CONSUMER INSIGHTS

• Headlines
• Consumer purchase penetration
• Consumer purchase profile
• Consumer profile of diet-specific food on the go shoppers
• Food on the go purchase frequency, by gender and age
• Food on the go spend per visit, by gender and age
• Food on the go spend per visit and purchase frequency by dietary
  requirement
• Purchase penetration for individual food on the go products
• Shopper profiles by gender and age for commonly selected food on the
  go products
• Retailer usage for food on the go
• Retailer usage for food on the go by demographic
• Retailer usage for food on the go by diet
• Reasons for food on the go retailer preference
• The percentage of food on the go shoppers who also use the relevant
  retailer as their main source for food and groceries
• Reasons for switching to M&S and Co-op for food on the go purchases
• Food on the go purchase motivators
• Penetration of food on the go shoppers who have bought food on the go
  for the specified reason in the last three months
• Improvement suggestions for food on the go
• Improvement suggestions for food on the go by retailer
• Motivators for not purchasing food on the go

Companies Mentioned

• Aldi
• Amazon
• ASDA
• B&M
• Boots
• Co-op
• Costa
• Greggs
• Itsu
• Lidl
• Marks & Spencer
• McDonalds
• Morrisons
• Sainsbury's
• Superdrug
• Tesco
• Waitrose & Partners
• WHSmith

For more information about this report visit https://www.researchandmarkets.com/research/3rx43t/hot_topic_food?w=4

View source version on businesswire.com: https://www.businesswire.com/news/home/20190218005206/en/