Tissot Debuts Interactive Fan Experience at NBA All-Star 2019

Tissot, the Official Watch of the NBA and NBA All-Star, will be active
throughout NBA All-Star 2019, welcoming athletes, talent, influencers
and fans to talk the latest in style, fashion and everyone’s favorite
accessory – a Tissot timepiece.

Players, including Tissot brand ambassador and five-time NBA All-Star
Klay Thompson, Tissot brand ambassador and top rookie Trae Young, NBA
All-Star starter and hometown hero Kemba Walker, NBA All-Star Bradley
Beal and NBA star and fashion icon PJ Tucker will be appearing at the
Tissot Style Lounge, an intimate space at The Epicentre showcasing the
convergence of the NBA and Tissot’s one-of-a-kind timing systems and
innovative timepieces through art, fashion and technology.

Fans can enjoy the mixed reality Tissot Buzzer Beater game, where they
can test their skills against the iconic Tissot shot clock, the Tissot
Style Watch video experience, which lets fans take their walk down an
arena runway and make their style statement in the hottest Tissot
watches, and an interactive art installation by NBA artist to the stars,
Victor Solomon. Fans can wear their Tissot watch, or buy one there, to
get VIP access to the Tissot Quickster line for all events and
activations. The Tissot Style Lounge is at Space B-126 at The Epicentre
and will be open for retail sales Thursday, February 14 from 10:00
AM-5:00 PM, Friday, February 15-Saturday, February 16 from 10:00
AM-10:00 PM and Sunday, February 17 from 10:00 AM-9:00 PM, with all
activation elements beginning at 12:00 PM daily.

Rookie Trae Young will be gifting his MTN DEW ICE Rising Stars teammates
on the USA Team with their very own Tissot watches and NBA legend Tony
Parker will be welcoming players on the World Team to his new home city
of Charlotte with their own Tissot timepieces. The brand will also be
awarding custom watches to the winners of the State Farm All-Star
Saturday Night events, captains, first-timers and the head coaches of
the 2019 All-Star teams, along with other NBA All-Stars, NBA Legends,
and influencers throughout the NBA family.

Player appearances include:

• Tissot brand ambassador and five-time NBA All-Star Klay Thompson
  • Saturday, February 16 from 4:00-5:30 PM
• Tissot brand ambassador and top rookie Trae Young
  • Saturday, February 16 from 12:00-1:30 PM
• NBA All-Star starter and hometown hero Kemba Walker
  • Friday, February 15 from 1:00-2:30 PM
• NBA All-Star Bradley Beal
  • Friday, February 15 from 4:30-6:00 PM
• NBA star and fashion icon PJ Tucker
  • Sunday, February 17 from 1:00-3:15 PM

Follow #ThisIsYourTime and #TissotStyleWatch on Instagram (@tissot.us),
Facebook (@tissot.us) and Twitter (@tissot) for exclusive content and
visit us.tissotshop.com/nba-allstar-2019-events
for more on Tissot’s activities throughout the weekend.

About Tissot

The plus sign in the Swiss Flag within the Tissot logo symbolizes the
Swiss quality and reliability Tissot has shown since 1853. The watches,
sold all over the world, enable Tissot to be the leader in the
traditional Swiss watch industry, exporting more than 4 million watches
every year. Tissot stands by its signature, Innovators by Tradition. The
high quality of the brand with every component is recognized worldwide.

Tissot has been named Official Timekeeper and Partner of many global
events such as basketball with the NBA and FIBA; cycling with the Tour
de France and the UCI World Cycling Championships; motorsports with
MotoGPTM and the FIM World Superbike Championship and many more in the
sports of ice hockey, fencing and rugby.

Key leading products include: Tissot T-Touch (The first tactile watch in
1999), Tissot Le Locle, a timeless, classic, automatic watch with 80
hours of power reserve and Tissot T-Race, “the sporty design.” www.tissotwatches.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20190214005436/en/