Sentient Jet Commends Department of Transportation for New Air Charter Broker Regulations Calling for Transparency within the Private Aviation Industry

Sentient Jet, a Directional Aviation company and the creator of
the innovative Jet Card, is pleased to announce its support of the newly
established Air Charter Broker regulations established by the Department
of Transportation, which set a new standard for best practices within
the private aviation industry. Taking effect on Thursday, February 14,
the first-ever set of rules for Brokers mandates transparency between
these representatives and their clients, promoting higher safety
standards and a better client experience – both key tenets of Sentient
Jet’s business model.

“Since its inception 20 years ago, Sentient Jet has been guided by the
very principles of safety and transparency that are being called for
through the new regulations, and we’re pleased to see that these
measures are being standardized throughout the industry,” said Andrew
Collins, president and CEO of Sentient Jet. “With these new practices in
place, consumers who are new to private aviation can have peace of mind
that they’re receiving the best possible product, which will undoubtedly
have a profound impact on the charter market as a whole. As the inventor
and leader of the category, we celebrate this historical moment and look
forward to continuing to do our part in driving the industry to new
heights.”

Beginning on February 14, 2019, the new regulations require Air Charter
Brokers to comply with consumer protection provisions for air
transportation services that they have arranged or been party to
arranging on their client’s behalf. For each service they provide,
Brokers must disclose, under all circumstances, important details to
their clients such as the name and legal D.B.A of the flight operator or
carrier, the capacity in which the Broker is acting for the transaction
and any additional liability insurance that the Broker carries for the
transaction. Additionally, when asked by their clients, Brokers must
disclose the nature of any corporate or business relationships that they
have with the operator or carrier which may affect their interest in the
transaction, as well as the total cost of the service and the total cost
of any fees that are not included in the flight quote.

“We welcome the new DOT regulations and are encouraged by this first
step at regulating our Air Charter Broker industry,” said Adam Hohulin,
senior vice president of operations of Sentient Jet. “While reputable
brokers have been following these practices all along, the new
regulations represent a pivotal moment in private flight that will
surely spearhead a new and improved standard across the industry. I
encourage clients booking through a Broker to view these rules as a
catalyst to familiarize themselves with the process, from how a Broker
selects a carrier to what his or her responsibility is when an abnormal
situation arises. These new layers of understanding will benefit both
existing and first-time private jet fliers alike, broadening our
industry’s ability to deliver superlative service for all.”

In addition to the required disclosures called for by the regulations,
the new rules also address best practices for Air Charter Broker
marketing, prohibiting any unfair or deceptive strategies that do not
serve to benefit the client directly. Moving forward, Brokers must not
misrepresent themselves as Direct Air Carriers, which would imply a
misleading sense of ownership that can affect the client’s sense of
security. Further, Brokers must not falsely represent the kinds of
services being contracted, the type of aircraft procured, the
qualifications of any crewmembers, or membership in an organization that
audits or meets the standard of an organization that audits Brokers,
operators or carriers.

“At Sentient Jet, we embrace the fact that we are one of the world’s
largest Air Charter Brokers and that this comes with the great privilege
and responsibility of optimizing the experience for our Cardholders.
This mission has earned us the moniker of the most thoughtful way to
fly, and our proven safety, sourcing and service processes fosters
clients’ sense of trust in private aviation and keeps them coming back
year after year,” continued Hohulin. “These required disclosures are a
great start at providing private fliers as a whole – not just those with
us at Sentient Jet – with some of the pertinent information that can
better help them make informed decisions from here on out. We’re looking
forward to continuous growth within the industry as a result.”

As one of the country’s leading private aviation companies, Sentient Jet
provides clients with private flying opportunities for all their air
travel needs. Sentient Jet offers its 25-Hour Jet Card in four jet-size
options, allowing clients to purchase flight time on Light, Mid,
Super-Mid, and Heavy aircraft as well as in two age classes (Preferred
and Select). The company recently announced the SJ25+ Jet Card, which
offers Cardholders guaranteed access to the most popular and luxurious
Super-Mid Size Jets, all of which are Wi-Fi enabled. Sentient Jet
Cardholders receive a rare combination of industry leading service at a
tremendous value.

About Sentient Jet

Founded in 1999 and now an integral part of Directional Aviation,
Sentient Jet is the inventor of the Jet Card. The Sentient Jet Card
Program offers clients the flexibility and convenience of flying private
for their personal and business air travel needs with industry-leading
value. Sentient Jet is known for outstanding service and a commitment to
safety programs, including the industry’s first and only Independent
Safety Advisory Board. Sentient Jet’s extensive network of certified
operators ensures that clients will always have access to executive
aircraft that meet their rigorous standards for safety and quality.
Visit sentient.com for more information. You can also follow Sentient
Jet on social media platforms, including Twitter,
Facebook
and Instagram.

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