Bank of the West Creates First Disappearing Billboard for a Disappearing Habitat

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SAN FRANCISCO, Oct. 3, 2022 /PRNewswire/ -- Bank of the West, a subsidiary of BNP Paribas, is bringing awareness to the urgent need to protect kelp forests with its latest marketing campaign, "Before it Disappears." Bank of the West commissioned artist Andres Amador to create a sand billboard on Dillon Beach in Northern California to bring attention to the threat climate change poses to coastal ecosystems, and the role finance can play in advancing a more sustainable future.