Tesla's Semi Truck Strategy in North America, 2017-2025 - ResearchAndMarkets.com

The "Tesla's
Semi Truck Strategy in North America, 2017-2025" report has
been added to ResearchAndMarkets.com's offering.

Commercial vehicles, particularly Class 8 heavy duty (HD) trucks, are a
major source of greenhouse gas emissions. According to the US Department
of Energy, Class 8 trucks transport 80% of all goods in the United
States and account for 22% of total energy use in transportation,
burning through 28 billion gallons of fuel each year across 2.5 million
trucks, each one racking up about a million miles annually.

Around the world, these HD trucks account for 7% of greenhouse gas
emissions and guzzle 17 million barrels of oil per day, with the demand
growing by 1.9% per year, according to the International Energy Agency.
Alternate fuel technology, either hybrids or complete electrification,
is thus seen as a priority for trucks. Electrification goes a step
further in significantly decreasing the total cost of ownership by
drastically reducing fuel (energy) costs and cutting down on the
maintenance costs associated with a diesel powertrain (as there are
minimal moving parts in an electric powertrain).

The trucking industry, unlike the passenger vehicles industry, is slow
to adopt innovative ideas and advanced technologies and is averse to
change unless mandated by regulation or really appealing for the bottom
line of fleets. Tesla is entering the HD electric truck space at a time
when traditional OEMs that have been dominating the market are still
toying with the idea of prototypes and product launches. Tesla's Semi
truck has always been in the pipeline and part of its Master Plan, Part
Deux that also includes light trucks and passenger shuttles, all of
which are expected to be zero-emission with autonomous driving
capability.

An industry that has its own challenges such as low driver retention,
high fuel costs, and a growing cost of ownership seems like a market
that could test Tesla to the maximum. Tesla also faces stiff competition
from established and experienced truck manufacturers as well as their
loyal customers that are resistant to change.

Whilst Tesla is convinced that fully battery electric vehicle (BEV)
technology is mature enough to propel the Class 8 electric trucks
market, other players such as Toyota and Kenworth and start-ups such as
Nikola Motor Company are working on Class 8 electric truck prototypes
running entirely on fuel cell (FCEV). Amongst traditional OEMs, Daimler,
Peterbilt, and Volvo have already showcased electric trucks and are
confident to face competition from new players looking to disrupt the
market.

Research Highlights

Tesla's Semi claims to offer the highest driving range, 300-500 miles,
amongst battery electric trucks in the market. Other competitive
differentiators for the Semi are its acceleration, speed, connectivity,
and advanced safety features (most likely be autonomous-ready). If Tesla
manages to keep the promise of offering the Semi at an attractive price
point of $180,000 without compromising on the payload and performance,
the trucking industry will most likely undergo a tectonic shift.
However, to achieve this, Tesla will have to manufacture batteries that
cost 30-35% less and are more energy-dense than any other battery in the
market by 2020.

By establishing megacharger corridors with power derived from solar
fields, Tesla can not only reduce the charging time for a 500 kWh
battery to just half an hour (helping fleets improve their asset
productivity), but also reduce energy costs. According to the
researcher, Tesla is estimated to achieve a market share of 40.2% to
54.1% in the North American heavy duty (HD) electric truck market. After
its product launch, Tesla is expected to move towards more service-based
offerings such as app-based solutions, digital retailing, leasing to
make financing easier, and platooning through targeted acquisitions or
partnerships.

Key Issues Addressed

• How Tesla plans to make a sustainable business case for its electric
  trucks?
• The Semi's feasibility in terms of weight and price?
• Return on Investment (ROI) offered by the Semi to its customers?
• Tesla's growth scenario and its estimated market size and share in the
  future?
• Tesla's prospective plans for the commercial vehicle industry through
  other segments and services?

Key Topics Covered:

1. Executive Summary

• Future Market Penetration-Tesla
• Tesla's Semi Truck Strategy-Current and Future Outlook

2. Research Scope, Aim, Objectives, and Methodology

3. Company Profile

• Truck Architecture
• Truck Specifications

4. Tesla Success Factors

• Key Success Factors
• Battery Technology
• Sourcing of Battery
• Charging Infrastructure
• After Sales and Customers

5. Competition Scenario

• Launch Roadmap
• Competition Benchmarking

6. Tesla Feasibility

• Weight Feasibility
• Price Feasibility
• Tesla TCO Comparison-Assumptions
• Break-even Point for Tesla Semi

7. Tesla Market Presence

• Technology Road Map for Electric Powertrain Systems
• North American Electric HD Truck Market-Sales Outlook
• Future Market Penetration-Tesla

8. Way Ahead for Tesla

• Attractive Segments
• Future Service and Business Model
• Maximum Revenue Opportunity

9. Growth Opportunities and Companies to Action

10. Key Conclusions and Future Outlook

11. Appendix

For more information about this report visit https://www.researchandmarkets.com/research/d5xcbx/teslas_semi?w=4

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