Your Phone Is Your Ticket to the Slopes: Vail Resorts Plans Hands-Free, Digital Access to its North American Resorts

BROOMFIELD, Colo., Sept. 28, 2022 /PRNewswire/ -- Vail Resorts today announced its plan to introduce a new technology that will allow guests to store their pass or lift ticket directly on their phone – eliminating the need to carry a plastic card, visit the ticket window, or wait to receive a pass or lift ticket in the mail. With the new innovation, guests will be able to buy their pass or lift ticket online, activate it on their phone, put their phone in their pocket, and get scanned, hands free, using Bluetooth® Low Energy technology.