SURVEY: Gen Z Wants Brands to Deliver More Interactive Live Video Experiences

SANTA CLARA, Calif., Sept. 23, 2022 /PRNewswire/ -- Agora, Inc. (NASDAQ: API), a pioneer and leading platform for real-time engagement APIs, today announced the results of a commissioned study that examines how Gen Z consumers are engaging with brands that use interactive live video through their own platforms or via third-party apps, like TikTok, Twitch and Instagram. The study is released ahead of RTE2022, the world's largest conference exploring real-time engagement (RTE) technologies, set to take place from October 10 to October 12, 2022.